A Google Ads agency can help companies to be found more easily on Google and to appear higher up in the search results. To do this, the experts use customized campaigns that are precisely tailored to the target group and the needs of the respective company.
Anyone who takes a closer look at the topic quickly realizes that it takes more than just “any old campaign” to attract potential customers.
A glance at the behavior of the average internet user shows how important it is to take the right measures here. Only a few people who are searching for specific information online take the time to look at pages 2, 3, etc. This means that the higher up a company appears in the search results, the more likely it is to be noticed among the flood of competitors.
Google Ads is an important tool that can help you achieve this goal. The solution enables companies to address their target group even better and to only consider people who really belong to the potential customer base. This reduces any wastage. At the same time, Google Ads offers the opportunity to measure and analyze the performance of individual campaigns retrospectively.
What does a Google Ads agency do?
The areas of work covered by a Google Ads agency are wide-ranging. As a rule, companies can decide for themselves whether they prefer the “complete package” or would rather book only individual services. The following services are likely to be standard for most Google Ads agencies:
Comprehensive keyword research:
Google’s mission, among other things, is to only show its users search results that match their search query and are therefore relevant. Comprehensive keyword research shows which words should appear in the texts on the corresponding page and in what number. Search volume plays an important role in this context. However, it is also important to strike a balance between keywords and readability in order to be able to carry out SEO & SEA as effectively as possible. After all, it is of comparatively little added value if a text is difficult to read due to the excessive use of keywords.
· Creating ads:
Ads are an excellent way to attract attention in search results. Of course, it is important to design the ads in such a way that they are displayed to the right people. The aim should be to minimize the CPC (“costs per click”) and thus create an optimal price-performance ratio for paid advertising for B2C lead generation.
Target group analysis:
A professional Google Ads agency can help companies learn more about their target group. Based on the corresponding information, it is then no problem to adapt the ads already mentioned.
Comparing different approaches (“A/B testing”):
To find out which campaigns are particularly well received by the respective target group, Google Ads agencies carry out so-called A/B testing. They first try one option and then the other, thus managing to adapt the corresponding advertising measures even better to the tastes of the addressees.
A retrospective analysis:
The comprehensive range of services offered by a modern Google Ads agency also includes, among other things, analyzing campaigns after they have ended. This is the only way to find out what could be done better next time. As part of the corresponding analysis, questions such as “How many people visited the website in a certain period of time?” and “How high was the bounce rate?” are then addressed. Often, this even provides an opportunity to find optimization potential not only in relation to the next Google Ads campaign, but also in connection with the respective website. After all, a high bounce rate and a short time spent on a page could indicate that the Google Ads campaign was good, but the page could not meet the corresponding expectations.
Why are Google Ads useful?
There are many reasons that repeatedly show why Google Ads make sense for companies. The following arguments are likely to be found particularly convincing by many people:
Google Ads help a site to become visible relatively quickly. Accordingly, this is a practical solution that can help start-ups, among others, to make a name for themselves within a short period of time.
Those who rely on Google Ads usually benefit from low wastage – at least if the corresponding campaigns have been adapted to the needs and expectations of the target group. This ensures that the advertising budget is not overstretched.
The results of Google Ads are measurable and can be analyzed accordingly.
Google Ads are ideal for anyone who wants to stand out from the crowd of their competitors.
Google Ads campaigns are easy to customize and adapt to new circumstances.
OneLine sets up Google Ads campaigns for you.
As practical as Google Ads campaigns are, they take time. Companies that don’t have the resources to invest in them can turn to OneLine with confidence. Among other things, our agency specializes in creating Google Ads campaigns and ensures that our customers can easily focus on their normal day-to-day business while being prominently displayed in search engine results.
As part of an individual consultation, we define your target group and place exactly the ads that best meet your expectations. At the same time, we always keep an eye on the latest Google Ads trends, ensuring that our clients are optimally positioned in terms of Google Ads.
