Search engine optimization (SEO) was yesterday – or was it? At least there have been various developments in recent years, including Voice Assistant Engine Optimization (VAEO). In this article, we answer the most important questions about this up-and-coming trend. After all, you want to stay relevant in the digital world.
Definition: What is VAEO about?
Voice Assistant Engine Optimization (VAEO) is primarily about enabling voice assistants such as Google Assistant, Alexa and Siri to access your information. This means optimizing the content of your website for voice-based search queries. This is your response to a modern SEO trend: internet users carry out more than one billion voice searches every month. And more than half of adults now use voice search on a daily basis. Young adults in particular frequently use voice search: 77 percent of 18 to 34-year-olds regularly use voice search on their smartphones.
For a competent and fast implementation, we recommend professionals from a Voice Assistant Engine Optimization (VAEO) agency.
How does VAEO work?
Technical: Voice Search uses Natural Language Processing (NLP) technology to understand spoken language. The system breaks the language down into individual elements, analyzes them and converts them into commands that computers can process. Through the use of artificial intelligence (AI), these systems recognize the intention behind the queries and provide tailored answers.
Voice search not only offers a high level of convenience, but also works much faster and more easily than typing on a keyboard. Voice search is particularly practical if you want to have both hands free in the meantime. The underlying technology has also made enormous progress in recent years. Modern voice assistants recognize natural speech more and more reliably and provide very precise answers. This increases user satisfaction and is one of the reasons why more and more people are integrating voice search into their everyday lives.
Voice control and voice search are often based on longer phrases, sentences or idioms that we use in everyday life. This is why voice search engine optimization focuses on long-tail keywords – in contrast to traditional SEO. These are search terms that consist of several words or word combinations. They usually have a lower search volume than shorter keywords (short-tail keywords). However, they are usually more detailed and more targeted because they reflect the user’s search intent more adequately. And this can ultimately lead to a higher conversion rate. Use these long-tail keywords in your content when optimizing for voice assistants. If this is a closed book for you, rely on a Voice Assistant Engine Optimization (VAEO) agency.
Use colloquial language and questions that we often ask in everyday life. And above all: provide the right answers. Short and concise, because that’s what users are looking for. They not only want to be able to carry out their Internet search anywhere and at any time. They also want to get answers that help them as quickly as possible.
Who needs Voice Assistant Engine Optimization (VAEO)?
As more and more people are actively using voice search, VAEO is important for almost all companies or websites. Voice Assistant Engine Optimization is definitely worthwhile for the following examples:
- Local businesses with fixed locations benefit particularly from Voice Search Optimization, as many voice searches specifically ask for regional information. A complete profile on Google My Business is helpful here.
- Online stores and e-commerce platforms improve their visibility through targeted optimization for voice search and thus increase their sales.
- Bloggers and publishers can take advantage of voice search by creating content tailored to natural language and user queries.
- Digital marketing agencies should ensure that their clients are taking full advantage of the potential of voice search optimization.
For companies of all sizes, adapting to voice search technologies remains essential in order to remain visible and competitive in the market.
