The term “search engine optimization” refers to all measures designed to improve the ranking of a website, both technically and in terms of content.
The importance of this becomes clear when companies or website operators look at the classic user behavior of a user. It is characteristic of this behavior that many people work almost exclusively with the search results that they see at the top of “page 1”. The probability that online shops and the like, which are displayed further down (or on one of the following pages), will be considered is correspondingly low.
Search engine optimization, or SEO for short, can help you maintain your position in the search results and comply with the E-E-A-T principle. At the same time, however, it is important to bear in mind that this is a complex topic. If you are a company that wants to focus on its day-to-day business without worrying about SEO copywriting and the like, you can of course contact an online marketing agency with confidence and outsource the relevant areas. The following sections will take a closer look at this topic and show, among other things, why SEO is so important and what the differences are between on-page SEO and off-page SEO.
What is the difference between on-page SEO and off-page SEO?
Anyone who deals with search engine optimization and its associated possibilities will inevitably come across two areas: on-page and off-page SEO. As the name suggests, on-page SEO refers to the measures that are carried out directly on the respective website. Off-page SEO deals with the areas that take place away from the website.
The difference between on-page and off-page optimization becomes clear when you look at the respective subtopics that these two fields cover.
The following details apply to on-page optimization:
· Improving website content at different levels. The aim is to make the user experience as pleasant as possible while at the same time creating added value for the respective target group, especially in terms of content. Typical work in this context includes the use of keywords, in-depth information on the respective topic, a clear menu navigation and optimized images. Even seemingly “small things” such as creating metadata are part of this area.
Technical optimizations, which may relate to the service or CMS used, for example.
Measures that support a website’s responsive design so that it can be displayed not only on a PC but also on mobile devices such as cell phones or tablets, without users having to scroll a lot or adjust the screen size.
The measures that take place in the area of off-page optimization do not relate to the respective page itself, but take place “outside” it. The best-known areas of activity that are relevant here include (back) link building and social media campaigns. Both can not only support the visibility of a page, but also make it appear more reputable to the respective target group.
In any case, it is important to keep in mind that SEO measures should be regularly monitored and adjusted as needed. In addition, the success of these measures should be monitored at regular intervals in order to determine which approaches have actually improved the site. Fortunately, most of the results that can be achieved with on- and off-page optimization are, as experience shows, easily measurable.
Why is SEO important?
In a time when many companies are trying to stand out from the competition, SEO plays an important role for those who have an online presence. After all, it is important to keep ahead of competitors and to be able to maintain your position in the market.
However, the importance of SEO in detail becomes particularly apparent when website operators take a closer look at the objectives behind the corresponding measures.
Those who do not compromise on SEO measures (and who, if necessary, seek support from a professional online marketing agency) benefit from, among other things:
· the opportunity to increase sales because more people are finding their way to the respective online shop.
· an increase in brand awareness and thus the opportunity to expand its customer base.
· a greater reach, because a more prominent position in the search results is often associated with higher click rates.
Of course, it always depends on the company in question which advantages are particularly convincing. An online store is likely to have different expectations of SEO measures than a news organization. What is certain, however, is that SEO measures show their advantages on different levels and often ensure that more people find their way to the optimized site within a short period of time.
What does One Line do in terms of search engine optimization?
One Line has made it its business to support its customers from a wide range of sectors and industries with customized search engine optimization. We take the pressure off our customers so that they can continue to focus on their day-to-day business while being sure that their internet presence is convincing in every respect.
However different the projects we are entrusted with may be, they have one thing in common. They consist of three basic areas. Among other things, our experts use the ten most important SEO measures to ensure that…
1. the respective page offers the target group real added value.
2. more backlinks refer to the website.
3. customers use all the technical possibilities available to them, on the basis of which the user-friendliness of the site can be further optimized.
Please feel free to contact us. We will be happy to send you a non-binding offer on request.
