There is almost nothing you can’t find on the internet. However, due to the large number of similar search results, only a few websites rank at the top. But with SEO marketing, you benefit from immediate visibility, can increase your reach and draw consumers’ attention to your offers. This is an objective that can be achieved with the help of an SEO marketing agency. Our experts create customized online content to optimize your internet presence. Through the targeted use of keywords and technical adjustments for user-friendly websites, you ensure an improved listing on Google and other search engines. And thus more transactions and higher sales.
We will show you exactly how search engine optimization works and how our experienced industry professionals at OneLine approach it. And we will give you good reasons why you should hire our SEO specialists for this important marketing subfield.
What is SEO marketing?
You are probably familiar with the abbreviation SEO. The three initial letters of the English term Search Engine Optimization stand for search engine optimization. SEO experts design your online brand presence in such a way that you are listed higher in search engines such as Google, Bing or Ecosia. This increases your visibility, reaches your target group and thus your business goals.
However, this process is not easy. The primary focus of the algorithms of search engines is not a permanent standard. Even experienced SEO professionals must constantly educate themselves in order to meet the current requirements as comprehensively as possible. Only the framework for how the individual search engine algorithms evaluate the quality of online content has been established. Google, for example, follows a concept based on its Search Evaluator Guidelines: the so-called EEAT. This abbreviation also stands for individual words. The world’s largest search engine wants to know
· What experience authors have with the advertised products or services
· What expertise they can demonstrate in the relevant field and whether it is theoretical or practical in nature
· Whether the authoritativeness, i.e. the truth claim of the content, coincides with their values
how trustworthy and therefore reliable the website content is considered to be
It is therefore not surprising that some Swiss marketing agencies have now specialized in this aspect of business-related advertising. Just as there are social media, PR or graphic design agencies, you can also find SEO marketing agencies. Or full-service providers like us, who, despite our range of individually successful marketing solutions, also have maximum expertise in SEO.
What are the advantages of SEO marketing?
Nowadays, anyone looking for products or services usually starts their research online. Professional SEO marketing helps you to be found by prospective customers. With improved rankings in search engines, you increase your visibility, reach a larger target group, boost your interaction rate and thus your sales. Unlike paid ads or solutions such as pay-per-click methods, your listing in the generic results of search engines is free of charge. This not only saves you money, but also boosts the basic trust of users who are often skeptical of advertisements.
How does SEO marketing work?
But how do SEO experts know which keywords are relevant for search engines? How can you improve your ranking by creating specific content and a transparent website design? Let’s take Google as an example. Googlebots are constantly scouring all searchable links and adding new URLs to their huge database. At the same time, a complex algorithm compares content and technical aspects with more than 200 internal factors that Google can change at any time. The higher the match with its specifications, the higher it rates the results: your ranking improves. The most important elements of the on- and off-page review include
content-related: specific keywords, clear text structures, internal links
technical: user-friendly websites, high-quality affiliate links, optimization of loading times
An SEO marketing agency therefore works on two levels. It divides its work for each customer into individual sub-areas:
In the first step, the SEO specialists research your individually relevant keywords. Their extensive experience in the identification process of frequently searched terms is of great benefit here. The more frequently users enter specific vocabulary in the machine search field, the more targeted they can use them and generate more traffic.
The completion of the keyword research also marks the beginning of the optimization of your website.
On-page optimization involves the professionals integrating the relevant terms into high-quality content directly on your website. At the same time, they use internal links to keep interested parties on your site for longer. As a result, you will receive a higher ranking in the organic results.
Note: Although the algorithms also search images and graphics, SEO professionals primarily present your content in text form due to the high importance of relevant keywords and up-to-date content.
Off-page optimization focuses on the importance of content outside of your online presence. This includes all measures on external media that positively influence your ranking. These include affiliate links, regular activity on social media channels, as well as press releases and articles on renowned online portals. However, it is not just about quantity. Google demands added value for users – and recognizes right away whether you really offer this to your target group.
Furthermore, SEO marketing specialists create websites with a clear page structure and intuitive usability. The algorithm also values user-friendliness, data security and readable source codes. Fast loading times and mobile optimization also influence your ranking position. Technical details such as alt text or URL structures still play a subordinate role. But that could change at any time.
As you can see, increasing your visibility in search engines is a comprehensive process. But with our professional support, you can successfully implement it. We will be at your side as partners for your SEO marketing! With enthusiasm, creativity and, of course, maximum expertise in creating high-quality content and user experiences. Get in touch, we look forward to hearing from you!
