When it comes to search engine optimization (SEO) or the question “What is SEO?“, sooner or later the term “backlink” comes up. This, also known as a “backlink“, has long been an integral part of website networks. Backlinks play a decisive role in the visibility and relevance of websites on the internet and should not be missing in SEO. But what exactly is meant by the term backlinks and how exactly is it possible to generate your own backlinks for your website? We at sandbox.one-line.ch explain!
What is a backlink?
Almost everyone who wants to build their own websites and be successful with them will ask themselves the question “What are backlinks?” at some point. A backlink is a so-called hyperlink that redirects to a website and its content. The idea is obvious: Google checks how often other websites link to the respective website via a backlink. These are therefore rated as a recommendation. Ultimately, this means that with increasing backlinks, the content of the website must also be interesting or helpful.
When it comes to search engine optimization, this mechanism is therefore often used to bring your own website to the top of the Google rankings. This can be done both artificially and naturally. There are also different types of backlinks.
In the following, we would like to introduce you to the different types of backlinks:
DoFollow: The so-called “Follow attribute” is used to signal that the website in question should be followed. These links are particularly valuable, as the page on which the link is created passes this power on to the page that was linked to.
NoFollow: Here, no “link power” is passed on and thus shows the search engines that this link should not be taken into account. It is important to know that paid links must always be marked as NoFollow in order to comply with Google’s guidelines. They therefore do not contribute directly to improving your ranking, but can be of indirect benefit if they bring traffic to your website.
Image backlinks: An image is linked here. This can be, for example, a partner logo with a link to the corresponding website.
Are backlinks (still) important for SEO?
In the eyes of the various search engines, backlinks signal trust. But why are backlinks so important and should not be underestimated in SEO or E-E-A-T SEO?
Factors why backlinks are so important:
- Links from other sites to your website suggest that your content is particularly useful and helpful.
- The more backlinks point to your website, the higher Google rates its trustworthiness.
- Organic traffic is growing.
- A well-positioned backlink on a well-known website often attracts continuous visitors to your website.
- You have the opportunity to expand your own network in your industry.
- Web crawling is promoted.
- Search engines use bots that search the internet and index new content in the process. Backlinks make the website easier to discover by the bots.
- With the help of backlinks you can achieve a better ranking with the search engines.
Generate backlinks: This is how it works!
Google updates mean that this search engine is constantly adapting, making it difficult for website owners to keep their website up to date in terms of SEO. However, backlinks are a good way to keep your website moving forward. But how can you generate backlinks these days?
There are many different ways to generate high-quality backlinks. It is important not to distribute meaningless links. These may be implemented quickly, but have little or no relevance to the ranking of your website. If you want to create strong backlinks, you should try modern link building, which we at sandbox.one-line.ch also use. We would like to introduce you to the following strategies:
Generate backlinks through guest articles
You can contact larger editorial offices or blog owners to place guest articles there, which will now redirect to your site with a backlink. For example, enter “guest article + keyword” in Google and see if you can find suitable offers.
Operate Network
It is never wrong to build up a professional network that fits your own niche. This will make you better known and, with luck, you can enjoy high-quality backlinks. This approach is particularly advantageous as the competition does not have such resources.
Create infographics
Create high-quality infographics to get backlinks to your own website. These should contain useful and helpful information so that other websites are happy to share them. As soon as the infographic is ready, you can also write to relevant blogs or website operators and ask if they can share it.
Egobaite
This strategy is particularly time-consuming. No wonder, because here, for example, interviews are conducted with well-known people from the niche and then posted on your own blog. With a bit of luck, you can now hope for a link back. We always recommend asking after a while or discussing such an exchange in advance with interesting people from suitable blogs.
Fancy more exciting articles from sandbox.one-line.ch? Then we would like to recommend our guide on “The 10 most important SEO measures“.
