Modern web design: Designing stylish websites
A modern website must both look good and function flawlessly. Especially for companies, but also for institutions, associations and projects, an advantageous self-presentation is of high interest. Companies and initiators can find professional support in creating and revising websites at a reliable web design agency.
Webdesign agency Lucerne
What all belongs to web design?
When they hear the term “web design“, many people first think of layouts and the graphic design of the website. In fact, these aspects play an important role. However, a web design agency also deals with the structure of the website, for example.
What functions should a website offer online visitors? From contact forms to online calculators and other tools, there are many possibilities nowadays. Which functions make sense depends first and foremost on what kind of website it is. Different demands are made on an online shop than on the homepage of an architect’s office or the website of a sports club.
In summary, three central areas of web design can be distinguished:
- Optics
- Structure
- Functions
How important is the visual appearance of a website?
An internet user decides within seconds whether to give the website a chance the first time they visit it or whether to leave it again. That is why it is important that the website makes a good first impression. The visual design of the page contributes significantly to this.
Furthermore, the visual design of a website subliminally influences how users perceive the information presented and what image they associate with a company or a project. A playful design, for example, can create a homely atmosphere. In contrast, a minimalist design with single colour accents and dynamic lines may appear fresh and energetic.
Many companies use a corporate design for their website that is also used on their promotional material. A company’s own logo and a consistently used corporate design help others to recognise the company. In addition, a uniform design looks serious and professional. To ensure that the website looks stunning on screens of different sizes, responsive web design is the standard nowadays.
3 good reasons for clear structuring
Every website should have a clear structure. There are three main reasons for this. When a visitor clicks on a new website, he must be able to orientate himself in a short time. Very few internet users are prepared to spend a long time looking for the content they want: If they do not find what they are looking for, they may turn to another website that is clearer.
Furthermore, a well structured website can lead to visitors staying longer on the website because they actually want to read the content and get a comprehensive picture of what is on offer. In this context, it is also crucial how a user is guided through the website and whether it is obvious for him to click from one sub-page to the next.
Another good reason for a clear website structure is search engine optimisation. Search Engine Optimisation (SEO) is about making a website fit for search engines like Google, so that the internet page is classified as relevant by the search service. A good Google ranking helps lead more visitors to the website – and these visitors could be potential customers.
Since mobile devices such as smartphones are becoming more and more important, many online agencies follow the maxim “mobile first” when working out the structure of the web design. A website that (also) places an emphasis on mobile internet use often has a minimalist design that is practical and clear without sacrificing essentials.
Open and hidden functions in web design
When it comes to creating a new website or overhauling an existing homepage, functional issues inevitably come up – because an online shop has a different structure than the portfolio of a freelance translator.
Many websites use tools that can help with the analysis and search engine optimisation of the online presence. Such tools run in the background and are not noticed by most website visitors. Nevertheless, SEO tools can provide important information on how to continuously improve the homepage.
For a successful web design, it is always crucial to ask what the goal of the respective page is. The website should have the necessary technical functions to achieve this individual goal. However, too many functions can be distracting or confusing. Data protection should also be taken into account.
Web design agency in Zug: What web experts can do for you
Some website owners like to take everything into their own hands, whereas others prefer to seek the support of an agency. For a company in particular, there are many advantages to leaving the web design to a professional. There is only one chance for the first impression users get of a website. A good web design helps to use this chance effectively.
Very few companies in Switzerland employ their own web experts. Therefore, it can make sense to fall back on the know-how of an agency. This way, the creation or revision of the website also blocks less capacity within the company.
The extent to which a web design agency in Zug considers its area of operation does not only depend on the location of the agency office. Good communication between the agency and the client is crucial to ensure that the client’s wishes are met.
An agency that specialises in web design is familiar with the current trends in the industry. This enables them to create a website that meets the taste of the times and fits well with the respective company, association or project with a reasonable amount of work.