CONTACT
PHONE telephone

    Almost done...

    Room for
    details

    STEP 3

    Let's go

    Accept the terms

    STEP 2

    ONELINE EN
    Let's go
    Let's go
    Services
    close
    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Corporate Identity

    Corporate Identity & Brand

    THE ART OF BRAND STAGING: INSIGHTS INTO CORPORATE IDENTITY

    Which company remains permanently in the minds of consumers? Who prevails today in the sea of competition? Which providers enjoy a conscious perception by customers? Those that have a unique and unmistakable corporate identity. Brand identity. That is the German translation for this indispensable quality. A strong corporate identity creates trust and credibility among customers. Through a consistent brand identity, companies can communicate their messages and values clearly and memorably, which in the long term can lead to a positive image and thus also to higher sales.

    THE DNA OF A BRAND: CORPORATE IDENTITY AS THE KEY TO SUCCESS

    A consistent brand identity has an important role to play in ensuring that all members of the company present themselves in the same way in all interactions with regular customers, potential new customers and stakeholders.

    Corporate identity acts as a synonym for corporate identity. Another, important role of brand identity is to present the corporate brand as a trustworthy and reliable expert in the respective industry, which can lead to a competitive advantage in the long run.

    What are the advantages of corporate identity?

    image/svg+xml
    High brand awareness is associated with strong customer trust.
    image/svg+xml
    Strong branding displaces bad leads.
    image/svg+xml
    Corporate identity supports product launches.
    LET'S GO

    CORPORATE IDENTITY AS A MASTERPIECE OF BRANDING

    From the inside out – the secret formula for a successful corporate identity Switzerland

    For a strong brand identity, the selection of employees is crucial. Furthermore, they must know exactly what the company stands for. Only then can they pass on the corporate philosophy and values to the outside world.

    Without dynamism and flexibility, a brand identity has little chance of growth

    Static? Not at all! A corporate identity adapts to external conditions. Climate change demonstrates this. Companies that neglect this change cannot create a positive corporate identity. Therefore, they must regularly adapt their philosophy, communication, and design flexibly to the needs of consumers and the environment.

    Never take your eyes off the competition

    ONELINE points out that the point here is not to imitate the competition, but simply to keep an eye on them. A good way to strengthen your own brand identity is to analyze what the competition’s success is based on.

    Using visions to look to the future

    Future-oriented. A strong brand identity always takes a look into the future. That is why managers make themselves aware of where they want their company to be in a few years.

    CORPORATE IDENTITY AS A MASTERPIECE OF BRANDING

    From the inside out – the secret formula for a successful corporate identity Switzerland

    For a strong brand identity, the selection of employees is crucial. Furthermore, they must know exactly what the company stands for. Only then can they pass on the corporate philosophy and values to the outside world.

    Without dynamism and flexibility, a brand identity has little chance of growth

    Static? Not at all! A corporate identity adapts to external conditions. Climate change demonstrates this. Companies that neglect this change cannot create a positive corporate identity. Therefore, they must regularly adapt their philosophy, communication, and design flexibly to the needs of consumers and the environment.

    Never take your eyes off the competition

    ONELINE points out that the point here is not to imitate the competition, but simply to keep an eye on them. A good way to strengthen your own brand identity is to analyze what the competition’s success is based on.

    Using visions to look to the future

    Future-oriented. A strong brand identity always takes a look into the future. That is why managers make themselves aware of where they want their company to be in a few years.

    The four elements of corporate identity

    These four elements are closely linked and should be used in a consistent manner to create a unified brand identity and gain the trust of customers.

    1. Corporate design: visual appearance of a brand, such as the logo, colours, fonts and images.
    2. Corporate Communication: Communication measures of a brand, such as advertising, PR, social media campaigns or trade fair appearances.
    3. Corporate Behaviour: Behaviour and actions of the employees and management of a brand.
    4. Corporate Culture: Values and beliefs held by the company and reflected in the way employees work.

    Build brand identity now
    leaf

    Without a logo, there is no corporate identity

    One of the most obvious, graphic elements of a brand is the logo. It is a distinctive, visual sign. Regular customers and potential new customers recognise a company by its logo.

    map

    Typeface and visual language are a powerful combination

    The way companies describe their brand sticks deep in the subconscious of customers. Because a typeface is bold, thin, small, luxurious or elegant. A suitable image is used to complement the typeface. It is an indispensable element for a successful corporate identity.

    hand

    Style guidelines are an underestimated detail

    Once the corporate identity has been created, companies need detailed style guidelines to enable successful implementation. In practice, the name of the style guidelines is Corporate Identity Manual. This is to ensure a uniform implementation of the corporate identity by all company employees.

    Frequently asked questions about
    Corporate Identity

    What is the main objective of corporate identity?

    The main goal of corporate identity is to optimally distinguish one’s own company from the competition. Accordingly, the concept of a brand identity requires good planning, which can be realised strategically.

    What are the key elements of a successful brand identity?

    Corporate communication and the associated corporate actions.

    What is the difference between a corporate identity and a corporate image?

    The corporate image reflects the public perception of the company, whereas the corporate identity indicates what perception the company would like the public to have.

    How is an assessment of corporate identity made?

    There should be as much consistency as possible between what a company says about itself, what its employees say and what the public says. The image of a company is coherent if there is agreement.

    What does a corporate identity package include?

    Everything related to the corporate image: Website, advertisements in newspapers or magazines, social media activities.

    NEED SOME INSPIRATION?

    Web design projects
    Rocken
    Chiida Spa
    Kiana Krippen
    ROCKEN
    Chiida Spa
    Kiana Krippen

    Facts

    leads
    +1,400,000
    leads generated
    web
    275
    optimised websites
    check
    98%
    satisfied customers
    nl
    808
    newsletter sent

    Get your free and non-binding offer from us now.

    Contact us

    You will receive an offer for:

    • Project scope

      First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.

    • Milestones

      In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.

    • Results

      Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.

    • Transparent cost structure

      Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.

    OUR CUSTOMERS. ALL THAT’S MISSING IS YOUR LOGO.

    READY TO MEET US?

    As well as open communication and excellent cooperation, we’re also passionate about the right drinks for successful meetings. What can we get for you?
    A cup of coffee.
    Or maybe tea?
    Let’s power up!
    Cookies

    We use cookies to ensure the best possible experience for you and to make our communications with you relevant. Learn more

    accept