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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Conception

    Conception

    A WELL-STRUCTURED WEBSITE CONCEPT IS A FOUNDATION FOR CORPORATE SUCCESS

    One message has now reached large corporations, medium-sized companies, and individual entrepreneurs alike: If you don’t have an online presence, you don’t exist in the “real” world – at least that’s how the target group and the competition see it. As a result, the companies mentioned above create elaborate Internet presences. However, they only achieve their corporate goals if they implement a well-structured concept.

    THE UNDERESTIMATED IMPORTANCE OF WEBSITE CONCEPTION

    Thanks to a conception, web designers get an overview of significant levels of their online presence. Because the best possible planning acts as an underestimated basis for the further implementation phases. Even if a website conception is possible for already existing pages, web designers emphasize that the adaptation effort is significantly greater than the time required for a website relaunch. According to ONELINE, either the initial design or the relaunch of the website serves as the optimal time for conception.

    What are the benefits of a website conception?

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    The conception helps companies to define clear goals.
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    Thanks to website conception, companies analyze their target audience accurately.
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    A strategic concept automatically implies a competitive analysis, because companies look for what the competition is doing. A good basis to implement a “better” website concept.
    LET'S GO

    FROM PLANNING TO GENERATING AND USING

    What does the company stand for and which target group does it address?

    A well-founded target group analysis and the presentation of the company’s offerings are two steps with which a successful conception begins.

    Competitor analysis to make your service unique

    For a successful conception of web design, a competitor analysis is indispensable. It serves as a basis for the creation of a unique selling point. Because companies, which inspect the competitors, draw from their improvement potential for their conception.

    Does the new concept meet the expectations and needs of the users?

    Before web designers realize their website concept, they ask themselves one question: Does the presentation meet the needs of the users? If they do not answer this question with a “yes”, the conception has failed its purpose. An improvement is therefore inevitable.

    The company profile including its portfolio also falls into a good conception.

    Employee presentations, product presentations, and testimonials fall into this category.

    FROM PLANNING TO GENERATING AND USING

    What does the company stand for and which target group does it address?

    A well-founded target group analysis and the presentation of the company’s offerings are two steps with which a successful conception begins.

    Competitor analysis to make your service unique

    For a successful conception of web design, a competitor analysis is indispensable. It serves as a basis for the creation of a unique selling point. Because companies, which inspect the competitors, draw from their improvement potential for their conception.

    Does the new concept meet the expectations and needs of the users?

    Before web designers realize their website concept, they ask themselves one question: Does the presentation meet the needs of the users? If they do not answer this question with a “yes”, the conception has failed its purpose. An improvement is therefore inevitable.

    The company profile including its portfolio also falls into a good conception.

    Employee presentations, product presentations, and testimonials fall into this category.

    Meaning and purpose web designers define already at the beginning of conception

    Before a web designer starts designing a website, it is of great importance that they determine the purpose and goals of the website. This process is called the conception phase.

    During the conceptual phase, the goals of the website are identified and the target audience is understood. This information supports the web designer in making decisions about the structure, design and functionality of the website. A breakdown of the goals and the presentation of the portfolio are also part of a successful conception.

    As an online marketing agency and experts in web design, we are therefore the place to go for the design of your website,

    Concept your website now
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    Strategic goals are the foundation that determines the success of the company.

    Strategic goals include the unique selling point, the vision, and the company values.

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    Operational goals focus on increasing revenue.

    Operational goals focus on the sale of goods and services, as well as customer retention and the generation of new customers.

    Frequently asked questions about
    Conception

    What happens when a well thought-out conception is missing in web design?

    If the conception is missing, mostly there are no website goals, no clear address of the target group, no presentation of the unique selling proposition and no proper hierarchy subpages. Calls to action are missing as well. Thus, almost everything that makes a good website is missing if there is no clear conception.

    Who is the focus of the design: users or Google?

    Both. The concept takes into account the information content of the content: Ideally, it is high. In addition, the target audience enjoys reading it. And Google indexes the website because the content is search engine optimized.

    Which ranking factors are most important for the website to land high in the search results pages after conception?

    Website content, loading speed, signals and user activities

    How do companies know if they can implement their website concept according to their ideas?

    To answer this question, companies ask themselves the following three questions:

    Who does the website maintenance work?
    Who regularly creates new content?
    Can the website layout be adapted as needed and in the future?

    Can the goals of website design be divided into different areas?

    Yes, strategic and operational goals exist in addition to the portfolio representation.

    NEED SOME INSPIRATION?

    Web design projects
    Rocken
    Chiida Spa
    Kiana Krippen
    ROCKEN
    Chiida Spa
    Kiana Krippen

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