Web Development – What is it?
The entire foundation of the internet as we know it today is based on this central theme: web development. This is an exciting and very difficult subject. But what exactly does a web development agency or a web developer do? We would like to shed some light on this topic and briefly explain some basics.
Symphony of the disciplines
Roughly speaking, web development consists of two areas: Front-End and Back-End. As the name suggests, the Front-End or interface means what the user sees. This includes, for example, layout, animation, effects and an instruction manual. A variety of technologies are used for this. The Back-End, on the other hand, refers to the server component and the regulation and control of the application logic, security and many other aspects.
The front-end development takes care of the creative part. The web design and the external user interface are closely linked. The website design creates an aesthetic image and a clear concept of the website. The external user interface development is only brought to life by scripts. Accordingly, a good front-end developer has a strong sense of design and technical skills. The most important languages and technologies for the external user interface are HTML, CSS and Javascript.
HTML (Hypertext Markup Language) is used as the so-called markup language. This language is responsible for the semantic structure and determines, for example, which title tags are displayed in which composition. CSS (Cascading Style Sheets) is one of the main languages of the World Wide Web alongside HTML. CSS is not a mark-up language, however, but a style sheet language that defines the appearance of HTML documents. For example, fonts, colours, lines and spacing as well as complex animations can be developed with the help of CSS files. JavaScript is the number 1 scripting language on the Internet. Java is important for interactivity, e.g. for opening a menu bar when a key is pressed.
Professional development agency
Are you looking for a web development company to create a seamless, mobile-friendly website to build leads? Custom website development specialists are skilled in all aspects of external and internal development. Especially in areas required for accessible websites, including responsive web design and open-source technologies.
In addition to technical expertise, web developers address key areas that will make your new website successful, such as SEO, user interface (UX) and conversion rate optimisation (CRO). Full-time, professional development teams are highly skilled in responsive web design, CSS, HTML, JavaScript, Ajax, JQuery, PHP, MySQL, Drupal, Git, WordPress, Apache and Linux. The success of your project should never depend on the availability or skills of one person. The entire team works hand in hand to achieve the perfect result.
A professional approach to web development is reflected in the process and collaborative estimation. Your project will have a dedicated, expert project manager with a high level of knowledge in web development management, communication and project management. A good web development agency has a very transparent and collaborative business style. They explain all tasks associated with the project and therefore seek your input and engagement.
A good web development agency excels in attractive web design. New technologies make your website optimally visible on desktop computers, tablets and mobile phones. This is a prerequisite for the maximum generation of potential customers. Good projects go through several phases. The development agency starts with keyword discovery and research and continues with website programming, design and development. After the launch, they provide training for your internal team so that you can update your new website independently and flexibly.
Maximum flexibility with suitable CMS
With a professional CMS website, you can make your online presence look promising. Modern technology and intelligent design create the best solution for you and your target group. Whether web CMS, social media posting or blogging – thanks to a well thought out concept, you can make changes to text and images easily and uncomplicatedly at any time. Leave the technology and design to experienced professionals and concentrate entirely on the content. The individual assignment of access rights makes the administration and maintenance of web content particularly easy.
Advantages
+ Synchronisation of inventory management with the online shop.
+ Always up to date
+ Individual choice of storage system
+ Secure processing of your data
On request, web development agencies can combine your ERP system with your online shop. This saves double-entry bookkeeping and avoids time-consuming and costly workarounds when creating accounts for a professional e-commerce business. WebDev agencies programme payment and delivery interfaces for you. They also develop links to product portals, eBay, Amazon and price search engines. Thus, the presence of your online shop and its visibility on the internet can be increased considerably.
Nothing works in Internet marketing without good text. For optimal content marketing, agencies create individual categories and product descriptions for you. For optimal placement in search engines, they focus on internationalisation, a detailed analysis of keywords and media content.
You need an experienced partner for long-term success. Web developers take over the optimisation of your existing online shop for you, give them an analysis of your competitors and deal with strategy development and search engine optimisation
Discover new possibilities – with professional support
Mostly creative and multidisciplinary teams turn your special ideas into success. From web development to design and marketing, web developers offer you all the ingredients for a perfect online presence. Always with the aim of finding the best solution for your individual project. A holistic approach starts with the development of a strategy and focuses on your target group outside of the technical implementation.
Advantages
+ support in development and design
+ focused project management
+ individual solutions for all types of ideas
+ modern frames and technology
Your own online shop – the web development agency makes your e-commerce business successful
Regardless of whether it’s a new discovery or a relaunch, important success factors ensure that your online shop works well. Experienced full-cycle agencies know all the stumbling blocks and how to generate more traffic, increase conversion rates and boost sales. They not only develop a highly functional and individual system of online shops for you. But they also increase the attractiveness of your presence thanks to visual design and search engine optimisation (SEO).
Database design, interfaces, content, support and architecture
According to your requirements, agencies create a database and develop the right system structure. Whether agile development or later modular extensions or a fixed specification. A professional web development agency guarantees a clean architecture. Web developers programme interfaces of all kinds according to your individual wishes. For example, a connection to ERP, CRM systems or establishing a connection to different module types and configuring the interface for existing systems. Your website needs meaningful content so that a good design is not just an empty shell. With the help of professional editorial texts, developers provide the right content – internationalised, including media content. Web developers monitor the entire development of a new presence as well as the busy relaunch. The full service includes competitive analyses and search engine optimisation. In the end, you rightly want to be at the top.