Nowadays, social media is a tool that we can hardly imagine life without. Whether at the tram stop, on the train, on the toilet, or at the dinner table – the mobile phone is usually our constant companion and always with us. And with it: the social media platforms. Because apart from shopping apps, social media applications on mobile phones are what most people use. It doesn’t matter whether it’s the usual tools like Facebook, Instagram, or Twitter or the upcoming ones like TikTok and Snapchat – they are all needed.
Digital world full of possibilities
With the help of these social media platforms, a world full of digital possibilities has been created. Because with them, you can build a direct connection to potential as well as existing customers. A quick story on Instagram about the latest product, a Facebook post with great offers, or a TikTok video presenting an attractive service. The possibilities you have with social media seem unlimited.
Various platforms
The most diverse platforms also offer different target groups. Something that a social media agency knows exactly. Where Facebook is used more by older people in their 30s, TikTok is more popular with teenagers. Platforms like LinkedIn are often used in the business sector and serve as digital business cards. Pinterest often appeals to people who are looking for ideas. Be it with DYI, interior or fashion inspirations.
So each platform has its target audience and can be interesting depending on the business.
Ads in the social media are
There is also the possibility of placing ads in the social media area. In this way, a targeted target group is reached with the help of a social media agency and the ads are used as a sales-promoting product. However, ads are usually used in conjunction with organic traffic. The difference: organic traffic is, for example, a created reel published on Instagram. With ads, this reel can also be used as an advertisement to increase the reach and address exactly the target group you are looking for.
Content strategy
As a social media agency, we at ONELINE know that implementation in the social media area can only be successful if you pursue a content strategy that is tailored to your company. With such a strategy, you get the opportunity to optimally plan publications and don’t lose sight of the most important thing in social media: regularity.