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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Instagram Ads

    Instagram Ads

    HOW GOOD SOCIAL MEDIA MARKETING WORKS

    At the beginning of their introduction, social media channels were predominantly platforms for leisure activities. Later, serious business networks joined them. Over time, social media gained a high status in people’s everyday lives. This trend then prompted companies to practice their communication on numerous social media platforms. What worked easily, in the beginning, mutated into a real challenge over time. What exactly? – The ability to stand out from the competition and not get lost in the sea of Instagram ads.

    THE COMPLEXITY OF SOCIAL MEDIA MARKETING

    What are Instagram Ads? These are ads that companies pay for to slide across Instagram users’ screens.

    In the process, the ads appear everywhere in the popular social media app. They can also be found in users’ feeds and Stories. They are almost identical to traditional posts, with only the word “sponsored” indicating that it is an ad.

    Since Instagram is full of such ads, companies are experiencing a new kind of complexity in social media marketing. That’s because they have to design their Instagram ads so that users click on them, not away.

    What are the advantages of Instagram Ads?

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    Businesses build an organic connection with their followers.
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    Businesses increase their reach, raise their profile and skyrocket their sales.
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    Businesses can use Instagram Ads to track the success of their campaign.
    LET'S GO

    FROM PLANNING TO GENERATING AND USING

    Place ads – directly in the app

    Within the Instagram app, businesses can simply and quickly click on the “advertise this post” button. They then select the runtime, budget, locations, and target group. Instagram then displays the exact reach. In addition, businesses can see whether the reach is great, good, or low.

    Contact partners – increase reach

    Businesses can run Instagram Ads by contacting their advertising partners. These then take over the advertising. However, companies should ensure that their partners pass on the right information to the selected target group. Furthermore, the use of this advertising method is only worthwhile if the advertising partners can prove a high number of followers.

    Create Instagram Story Ads

    In addition to placing ads directly in the app, businesses can also create Instagram Stories Ads to increase their reach. They can use different formats such as photos or videos.

    Influencer Marketing Strategie

    Another way for companies to increase their reach on Instagram is influencer marketing. This involves companies working with well-known influencers who have a high number of followers on Instagram.

    FROM PLANNING TO GENERATING AND USING

    Place ads – directly in the app

    Within the Instagram app, businesses can simply and quickly click on the “advertise this post” button. They then select the runtime, budget, locations, and target group. Instagram then displays the exact reach. In addition, businesses can see whether the reach is great, good, or low.

    Contact partners – increase reach

    Businesses can run Instagram Ads by contacting their advertising partners. These then take over the advertising. However, companies should ensure that their partners pass on the right information to the selected target group. Furthermore, the use of this advertising method is only worthwhile if the advertising partners can prove a high number of followers.

    Create Instagram Story Ads

    In addition to placing ads directly in the app, businesses can also create Instagram Stories Ads to increase their reach. They can use different formats such as photos or videos.

    Influencer Marketing Strategie

    Another way for companies to increase their reach on Instagram is influencer marketing. This involves companies working with well-known influencers who have a high number of followers on Instagram.

    Clear goals and a clear audience are a necessary condition for Instagram Ads Switzerland

    Clearly defined goals and a clear target group are essential for successful Instagram ads in Switzerland. This is the only way to ensure that your ads address the right target group and achieve the desired effect.

    Without clear goals and a clear target group, you can waste a lot of money and time without achieving the desired success.

    An online marketing agency can help develop an effective Instagram ad strategy and optimize it to get the results you want. In addition, an agency can help you analyze your target audience to ensure that your ads reach the right people.

    LET'S GO
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    What is the advertising objective of the campaign?

    Increase website traffic, increase user engagement, increase sales, and increase app installations.

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    Which target group should the Instagram Ads address?

    The ads must appeal to a specific group of people in order not to go anywhere.

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    Does the ad focus on the tastes of the target group?

    Companies need to design their ads to appeal to the target audience and motivate them to make a purchase. They need to suggest to the audience that they have a solution to their particular problem.

    Frequently asked questions about
    Instagram Ads

    Do Instagram ads increase sales and conversion?

    Yes, users not only click on the ad but also make a purchase. Why? Because the ads allow for precise customization to the user’s needs.

    How much do Instagram Ads cost?

    The CPM of an Instagram Ad is 5 US dollars. However, companies are completely free to choose their budget.

    Are there other notable reasons why companies should use Instagram Ads Switzerland?

    Yes, attention is the name of the main reason why businesses should use Instagram ads. According to statistics, users spend up to 50 minutes a day on Instagram.

    Do Instagram ads serve as a source of information?

    Yes, because more than half of the users use Instagram to find out about specific products. They then visit the company website via the link in the bio.

    Are the targeting options of Instagram Ads high?

    Yes, Instagram Ads offer extremely precise targeting options.

    What mistakes should companies avoid when placing Instagram ads?

    Not defining a precise target group.

    NEED SOME INSPIRATION?

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