Achieve more sales with an SEO agency in Switzerland
Most users access a homepage via search engines, especially via the market leader Google. Hardly anyone types a URL directly into the browser, only a minority visits a website via a link. Visibility on Google and other search engines is a key factor in determining the number of visitors to a website and thus the chance of generating sales. With search engine optimisation (SEO), website operators influence the search engine rankings in their favour, they conquer the first places for relevant search terms. A professional SEO agency in Switzerland provides valuable services in this regard.
Why search engine optimisation is so important
Anyone looking for an offer on the Internet usually enters suitable search terms in Google and Co. Experience shows that almost all users then click on the top links on the first page. The homepages listed there benefit from high visitor numbers, while the websites placed further down the list record minimal traffic. A successful website requires therefore good rankings for all suitable keywords.
With a thorough keyword analysis, an established SEO agency in Lucerne identifies these search terms. The keywords can be divided into different categories such as main keywords and secondary keywords. Another criterion is the length, there are short-tail keywords, mid-tail keywords and long-tail keywords. For companies with a regionally limited target group, local search engine optimisation plays a prominent role. In Local SEO, an SEO agency links content keywords with the city name or the name of a region.
Onpage optimisation: central importance of texts
Effective search engine optimisation consists of Onpage and Offpage measures. Onpage optimisation includes all measures directly on a homepage. This includes a wide range of technical adjustments. The complex algorithms of the search engines take the following aspects into account, for example:
- loading speed
- adapted web design for mobile devices
- Structure of internal links
- Name of the domain
The content has top priority, especially the texts. Good SEO texts contain an ideal number and distribution of keywords. At the same time, they are stylistically convincing in terms of spelling, grammar and clear structure. They also offer readers added value in terms of content, in line with the search intention.
A few years ago, it was sufficient for high search engine rankings to string together the search terms in poorly written texts. That has long been a thing of the past. Google and other search engines have refined their algorithms with numerous updates to provide users with better results. Today, they increasingly take the quality of content into account and penalise homepages with poor content. A competent SEO agency in Switzerland guarantees site operators to publish effective SEO texts on their homepage.
Offpage optimisation: sustainable link building for better rankings
Search engines include link popularity in their rankings. Links from third-party sites to the target homepage lead to higher rankings on the search results pages. Quantity and quality are important here.
A link on an established homepage has a more positive effect than a link from an insignificant blog. A professional SEO agency Lucerne ensures increasing link popularity and thus better search engine rankings with sustainable link building. This procedure requires patience, the desired results are achieved gradually. Site operators should avoid dubious offers where companies promise quick success. These agencies rely on spamming, they post the links in forums and comment columns, among other places. The opposite of the intended goal occurs. The algorithms recognise this spamming and devalue the target homepages in the rankings.
Reputable service providers consistently realise appropriate link building: They achieve this, for example, by publishing guest articles including text links on other people’s blogs. Even better are interesting contents that third parties link to of their own accord without being asked to do so. All these tools cost time and money, but pay off in the medium and long term.
SEO as a permanent task
If a homepage has not yet been optimised for search engines, a fundamental technical and content-related revision is recommended. But that is not enough. Only regular SEO measures guarantee sustained good search engine rankings. This is based on two reasons: Firstly, competitors are also optimising their websites, numerous site operators are vying for the top positions. Given these constant optimisations, search engine rankings are in flux.
Those who rest on high rankings will soon slip. Secondly, Google and Co. are constantly changing their algorithms with small and large updates. Large updates, which usually consist of a bundle of changes, have a considerable impact on search results. Affected homepages defend their previous rankings exclusively by quickly adjusting their websites.
Why outsourcing to an SEO agency makes sense
Search engine optimisation overwhelms many entrepreneurs: they lack time resources and know-how. SEO goes hand in hand with immense effort. Those responsible have to carry out detailed keyword analyses, formulate SEO texts, check the results and much more. At the same time, it is a complex challenge that requires expertise and experience. Theoretically, companies can hire their own SEO professionals for this, but for small and most medium-sized companies, this is not worthwhile. Hiring an SEO agency is the obvious solution!
At transparent prices, companies secure a comprehensive package of SEO services that ensure better placements in search engine rankings. Higher rankings mean more visitors and more sales. The additional revenue exceeds the costs for SEO in the long run. If companies combine professional search engine optimisation by an experienced SEO agency in Switzerland with high-quality search engine advertising and sophisticated web design, nothing stands in the way of successful online marketing. With competent support, companies exploit the potential of internet marketing!