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    LEAD GENERATION
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    OnPage Optimisation

    OnPage Optimisation

    How does SEO actually work?

    Free traffic is pure wishful thinking. Not at all! OnPage optimisation acts as a subarea of search engine optimisation (SEO). It represents measures that website operators use to place their online presence high up in the search engines. Even though there is no real “free” traffic, OnPage optimisation as part of SEO can help to increase the visibility of a website in search engines and thus generate more organic traffic. Targeted measures are taken to make the website more attractive for search engines and users.

    OnPage Optimisation catapults companies to the first page of search results

    Website operators use various measures to place their internet presence among the top 3 search result pages. Consequently, OnPage optimisation serves a dual purpose: it is easy to read – for readers and search engines alike.

    OnPage optimisation includes various measures that are implemented on one’s own website to increase visibility in search engine results. Technically. Content. Structural. The trio stands for three rough aspects of OnPage optimisation.

    This includes optimising loading times, using relevant keywords and search terms in texts, headlines, images and videos, and optimising navigation and menu navigation. The structuring of the HTML code, the integration of meta tags, the creation of an XML sitemap and the avoidance of duplicate content and broken links are also important factors of OnPage optimisation.

    What are the advantages of OnPage optimisation?

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    The website is permanently findable in the search engines.
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    This is a long-term and profitable strategy.
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    High user trust and high click-through rates in the organic hit rate
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    ONPAGE OPTIMISATION: MORE VISIBILITY AND BETTER USER EXPERIENCE

    Keywords are the key to success

    Search engines crawl the website content. As a result, Google receives clear signals of what the respective company stands for. Ideally, important keywords should appear in the headline and the text.

    Content optimisation

    By integrating these keywords into the text and headings, the website signals to search engines what the page is about. It is also important to create high-quality content that adds value to visitors. Images, videos and infographics can also help improve the user experience.

    Technical optimisation

    ONELINE refers to the formula for success: Unique Content instead of Duplicate Content. Because the former version definitely has a positive effect on the ranking. Webmasters therefore rely on high-quality content with informative texts, which they enrich with images, videos and infographics.

    Structural optimisation

    Structural optimisation refers to the design of the website itself. Clear navigation, the consistent use of headings and the correct use of HTML tags can help to better organise the content of the page.

    ONPAGE OPTIMISATION: MORE VISIBILITY AND BETTER USER EXPERIENCE

    Keywords are the key to success

    Search engines crawl the website content. As a result, Google receives clear signals of what the respective company stands for. Ideally, important keywords should appear in the headline and the text.

    Content optimisation

    By integrating these keywords into the text and headings, the website signals to search engines what the page is about. It is also important to create high-quality content that adds value to visitors. Images, videos and infographics can also help improve the user experience.

    Technical optimisation

    ONELINE refers to the formula for success: Unique Content instead of Duplicate Content. Because the former version definitely has a positive effect on the ranking. Webmasters therefore rely on high-quality content with informative texts, which they enrich with images, videos and infographics.

    Structural optimisation

    Structural optimisation refers to the design of the website itself. Clear navigation, the consistent use of headings and the correct use of HTML tags can help to better organise the content of the page.

    OnPage optimisation: The secret weapon for top search engine rankings

    The core competence of OnPage Optimisation is to improve the structure, content and performance of a website in order to increase its visibility in search engines and generate more organic traffic.

    Working with an online marketing agency can help leverage the expertise and resources to perform professional OnPage Optimisation that is tailored to the specific needs and goals of the business.

    In addition, agencies can also support the implementation of further SEO measures, such as OffPage optimisation and the creation of content strategies.

    Optimise website OnPage now
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    Favicons and an accessible design influence usability

    Favicons are small images that identify a website. This allows users to find the page again – without any effort. A barrier-free design serves as a supplement to the small icons, because it also enables people with disabilities to participate in the Internet. At this point, ONELINE refers to read-aloud tools.

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    A responsive design positively influences the ranking

    Since users now predominantly view an online presence via their smartphone or tablet, the pages must be responsive. Consequently, the layout including content adapts effortlessly to the respective screen size and orientation.

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    How companies motivate visitors to take action

    The call-to-action motivates website visitors to perform an action: Registration on the website or a purchase.

    Frequently asked questions about
    OnPage Optimisation

    Are internal links indispensable for successful OnPage Optimisation Switzerland?

    Yes, because internal links help to control the visit of a bot. They also optimize navigation – for the user.

    What role does metadata play in OnPage Optimisation?

    Metadata provide search engines with information about the content of the website: Meta Description and Title Tags. The former describes the content, the latter the page title.

    Does Google prefer a certain content management system (CMS)?

    No, Google does not prefer any CMS. Consequently, webmasters can choose the CMS that suits them best.

    What role does mobile representation play?

    In short, the mobile display is now decisive for the success or failure of a website. Because users have not been sitting in front of a desktop PC for a long time. Mobile first means that a website should be optimized for mobile devices.

    Which variant makes more sense for OnPage Optimisation: directory or subdomain?

    The subdomain wins the duel because it enjoys the status of an independent website.

    What is the effect of errors in the page source text?

    The page source text should be as free of errors as possible because several hundred errors have a negative effect. Whereas a small number of errors is not a tragedy.

    Need some inspiration?

    SEO Cases
    Zahnärzte Burgergut
    Hotel Schweizerhof
    Kiana Krippen
    Zahnärzte Burgergut
    Kiana Krippen

    Facts

    leads
    +1,400,000
    leads generated
    web
    275
    optimised websites
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    98%
    satisfied customers
    nl
    808
    newsletter sent

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