According to ONELINE, an activation acts as a secret formula for successful product digitization.
Product Digitalisation
Digital instead of analog: Product digitization is the key to success
Product digitization is not only manifested in smartphones, tablets, or navigation systems in cars, but also in numerous other products. The term product digitization refers to the use of technology to improve a service or product. Digital product development offers companies the opportunity to take their products to a new level and offers their customers real added value. From brainstorming and prototyping to market launch, the entire process can be digitized.
Those who forego product digitization experience sales losses
Digital product development offers companies the opportunity to take their products to a new level and offers their customers real added value. From idea generation to prototype development and market launch, the entire process can be digitized.
By digitizing the product development process, companies can save time and money by using 3D models or simulations to create prototypes, for example.
This makes it possible to identify and eliminate errors and problems in advance, which in turn increases the quality of the end product and accelerates time to market.
What are the advantages of product digitalisation?
Modernization of traditional work and production processes
Acceleration of the work processes
Improve safety and increase turnover
The product digitalization: opportunities and challenges for companies
Define the goals for product digitalisation
The first step is to identify the goals for product digitalisation. In the second step, companies look at their entire operational process. Then they discuss digitalisation with the different departments. Category managers may have come into contact with counterfeit products. Their knowledge comes into play in product digitalisation. Because they help consumers to buy authentic products. A non-copyable QR code serves as protection.
Consider the physical aspect about digitalisation
Companies should then consider the physical aspect. Here the question is: “Where can a digital asset be attached to the physical product?” According to ONELINE, because packaging offers a printable surface, it is ideally suited for product digitalisation. If this is not feasible, printed labels or product tags are suitable.
Create a counterfeit-proof embedding
Product digitization only protects against counterfeiting if companies attach a unique physical identifier to the product. In addition to the barcode, a complex sequence of numbers and a sensor tag also serve as protection. 3D-printed and readable sensor tags make counterfeiting more difficult. Furthermore, businesses can use secured QR codes that lose details during a copying process. In this way, reproduction is impossible.
A good collaboration with technology and digitization experts
It is advisable to work with technology and digitization experts on product digitization. These can support companies in selecting the right technologies and implementing them. They can also provide valuable knowledge about trends and innovations in the area of product digitization and thus ensure that companies always have their finger on the pulse.
Convert the physical product into digital data with an unlocking device
Digital registration of the identifier
Companies register the tamper-proof unique identifier before activating it.
Linking the digital identifier to the digital product
By entering the digital identifier into a database, companies link the identifier to the digital product. In this way, they transform the physical product into a digital product. From this moment on, liquid soap is no longer just a bottled soap, but a digital product.
Frequently asked questions about
Product Digitalisation
What happens when companies ignore product digitalisation?
Then they lose their reputation, their customers, and their profits. In the internet and digital age, no company can afford not to implement product digitalisation. Those who ignore this process will have to watch consumers migrate to the competition.
What should companies do better than not do when it comes to product digitalisation?
Product digitization does not only imply attaching a QR code to the packaging. Companies should make sure that the backend software for the product is flexible. Because if users scan the QR code and open a slow, content-poor website, the company will not only lose its reputation but also its customers.
Does product digitization protect the product from counterfeiting?
Yes, with product digitization, companies can effectively protect their products against counterfeiting, as the product codes are copy-proof.
Does product digitalisation have a good impact on a company’s carbon footprint?
With the help of product digitalisation, brands are becoming “greener”. This is good for the environment because companies need significantly less paper for print media. As a result, they reduce their carbon footprint and improve their carbon footprint.
Do companies strengthen customer loyalty with product digitalisation?
With the help of product digitalisation, companies strengthen customer loyalty because they use product codes to take advantage of loyalty programs. In this way, they encourage customers to make another purchase.
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