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    LEAD GENERATION
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    DIGITAL DEVELOPMENT
    Digital Strategy Development

    Digital Strategy Development

    THE UNDERESTIMATED POWER OF DIGITAL STRATEGY DEVELOPMENT

    Without a clear strategy, EVERY company is lost. Where? In the free economy. Some strive for the strategy of price leadership, others focus on quality leadership and some companies again prefer the niche strategy. But regardless of which strategy they choose. There is one thing they must by no means neglect. Its name is digital strategy development. Without it, nothing works.

    Digital strategies dovetail important corporate processes

    It is no longer possible to imagine a company’s marketing measures without digital strategy development. It links all of a company’s marketing channels: both online and offline.

    It is not just about the pure presence in the digital media, but also about the intelligent networking of the various channels and a targeted approach to the target group.

    Successful digital strategy development also takes into account the needs and wishes of customers and relies on continuous analysis and optimization of marketing activities. This is the only way to guarantee long-term success in the digital age.

    What are the advantages of digital strategy development?

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    Companies are more agile.
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    Companies are more competitive.
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    Companies are enjoying business growth.
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    FROM PLANNING TO GENERATING AND USING

    Explore the subject area and analyze results to implement successful digital strategy development in Switzerland.

    Promising digital strategies start with a detailed analysis of the current state. Accordingly, companies think about their current position. They see where they stand in comparison to the competition and develop a deep understanding of their customer’s needs along the way.

    Digital strategy development requires a clear definition digital strategy development requires a clear definition

    What does a company want to achieve? How does it want to achieve this goal? Digital strategy development also consists of goals, measures, and tactics.

    Determine the target audience before developing the digital strategy

    In digital marketing, companies can run campaigns with extremely precise targeting. However, for digital strategy development to be successful, companies need to know their target audience and their needs.

    A successful content strategy functions as part of digital strategy development.

    Both marketing goals and the needs of the target group act as the basis for a good content strategy. Because a digital strategy development does not work without the corresponding content.

    FROM PLANNING TO GENERATING AND USING

    Explore the subject area and analyze results to implement successful digital strategy development in Switzerland.

    Promising digital strategies start with a detailed analysis of the current state. Accordingly, companies think about their current position. They see where they stand in comparison to the competition and develop a deep understanding of their customer’s needs along the way.

    Digital strategy development requires a clear definition digital strategy development requires a clear definition

    What does a company want to achieve? How does it want to achieve this goal? Digital strategy development also consists of goals, measures, and tactics.

    Determine the target audience before developing the digital strategy

    In digital marketing, companies can run campaigns with extremely precise targeting. However, for digital strategy development to be successful, companies need to know their target audience and their needs.

    A successful content strategy functions as part of digital strategy development.

    Both marketing goals and the needs of the target group act as the basis for a good content strategy. Because a digital strategy development does not work without the corresponding content.

    Which areas does a digital strategy development in Switzerland address?

    To remain competitive, companies are adapting their digitization strategy to dynamic market conditions. They do not disregard the fact that digital strategy development goes hand in hand with digital transformation.

    In this context, it can make sense to work with an experienced online marketing agency. An agency not only brings the necessary know-how and experience but also a fresh view from the outside.

    It can support companies in developing and implementing a precisely fitting digital strategy that is tailored to the company’s individual needs and goals.

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    Internal process organization is high on the list

    Since all areas of the company are affected by digital strategy development, it is a solution development that must meet the needs of all areas.

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    The underestimated impact of customer communication and retention

    Digital strategy development by no means neglects effective customer communication as well as customer loyalty. Here, too, their needs are the focus of consideration.

    Frequently asked questions about
    Digital Strategy Development

    What happens when companies neglect digital strategy development?

    They do not penetrate the consciousness of customers and potential new customers. The company stagnates in the long run. Those who do not practice digital strategy development do not exist.

    What is successful digital strategy development based on?

    Successful digital strategy development is based on a unified understanding of digitization processes.

    What wrong decisions does good digital strategy development prevent?

    Companies that practice good digital strategy development use their resources efficiently, unify internal views and avoid unnecessary costs due to wrong projects.

    Who is the focus of consideration about digitalized strategy development?

    Numerous companies make crucial mistakes in digital strategy development. They neglect their customers. A digitalization strategy should include the data strategy in addition to the customer orientation.

    Should digital strategy development create room for innovation?

    Digitization also involves digital transformation, because both market conditions and customer preferences are subject to ongoing change. As a result, companies need to adapt to new developments. The magic word is innovation. Even with a well-thought-out digitalization strategy, companies must leave room for innovation. This means that digital strategy development is never final.

    What role does technology play in digital strategy development?

    Smartphones, cloud computing, big data, artificial intelligence, or virtual reality – this is what a large majority think of as soon as the term technology is mentioned. But there is much more behind a successful digitalization strategy: it reveals the extent to which companies can use digital technologies to increase the efficiency of their operations and at the same time offer added value to customers. Therefore, technology trends as well as their testing possibilities should be included in the assessment.

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