The company ONELINE, the Newsletter Marketing Agency Basel is a competent partner when it comes to professional applications in the field of the internet. In addition to the creation of websites and the creation of good online shops, we pay special attention to the area of marketing. Thereby, the focus lies, in particular, in the area of newsletter marketing.
Email marketing
In addition to the so-called newsletter marketing, email marketing is also of particularly outstanding importance. In this context, commercial emails are sent to potential and existing customers. What is important here is a good presentation. In addition, all legal aspects must not be forgotten.
Content marketing
To be able to send emails and newsletters accordingly, the necessary content is needed in any case. Within the framework of content marketing, content is prepared and marketed accordingly. Various factors come together in the process, which ultimately leads to a coherent overall concept. In addition to content marketing, the areas of web design and SEO should also be mentioned here.
Lead generation
Successful email or newsletter marketing also includes valuable and good leads. Leads are nothing more than contacts whose content usually consists of the first and last name as well as the email address. However, it is not uncommon that the gender, place of residence, and date of birth of the respective lead is also known. In this way, newsletters can be targeted and sent to the respective target group.
Content + Lead = good newsletter marketing
The interaction of good content and leads in the equation already results in good newsletter marketing. To perfect this, however, a solid strategy is also necessary. In which the mailing times, the content, and also the target group is analyzed and recorded. Only with such a strategy can one speak of successful newsletter marketing. As a newsletter marketing agency in Basel, we are experts in this.