As a newsletter marketing agency, we know: Newsletter marketing is one of the most important tools in this field. It is often rumored that newsletters are outdated. In the age of social media and the like, you might think that – but that’s not the case. Newsletters are, and will probably remain for a long time, crucial in marketing. This is because potential and existing customers can be addressed directly. You can draw their attention to offers or new services and send them a reminder now and then à la: we’re still here too.
Newsletter Marketing Tools
There are various tools for newsletter marketing. To name a few: Sendgrid, Sendinblue, Mailchimp and many more. Many of these tools have a similar structure. You can use them to design newsletters, fill them with content, save addresses, plan the distribution and, most importantly, make evaluations. However, it is sometimes difficult to find your way around the tools or even to decide which one to use. And that’s where we come in as a newsletter marketing agency. Thanks to our many years of experience in the field of newsletters, we know which tool is suitable for which company and can provide optimal support tailored to the needs of the company.
Structure of a newsletter
The structure of a newsletter can differ depending on the area of application. However, there are building blocks that occur in every newsletter:
- The sender
To show the recipient directly from whom he/she is receiving the mail. - The subject
The subject is usually divided into two; a “main subject” and a “sub-subject”. The main subject is the one that is directly shown to you. A subject that immediately addresses the content of the email and should grab the recipient. The “sub-subject” is then more of a supplement to the title and briefly describes what else you can expect from the mail. - A title picture
To visually pick up the recipient first. - A greeting text
Because, in most cases, newsletters are personalized and can thus address the recipient directly. - The main content
This can now be different. Whether it is visual images, text or links to an offer. - The newsletter unsubscribe
Legally, every newsletter must include the option to unsubscribe.
Newsletters can then actually be as long as you want them to be. You can send whole blog articles in it, or just short teasers. In any case, the links are important. Because they lead the recipient to the company page or directly to the offer.
Competition from newsletter marketing
Social media as competition to the newsletter? We as a marketing agency say: No! Social media and newsletters are great friends. Because of a combination of the two results in the optimal marketing strategy. Whereas with social media you can also reach potential new customers, with the newsletter you can reach customers who are already interested because they had to register for the newsletter at some point.
Newsletter Campaigns
For a successful newsletter mailing, we as a newsletter marketing agency advise you to pursue a campaign, i.e. a strategy. Because newsletters should be planned and thought out in detail. This begins with the content and ends with the perfect time of dispatch.