CONTACT
PHONE telephone

    Almost done...

    Room for
    details

    STEP 3

    Let's go

    Accept the terms

    STEP 2

    ONELINE EN
    Let's go
    Let's go
    Services
    close
    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Newsletter Audience

    Newsletter Audience Agency

    THE LITTLE-KNOWN IMPORTANCE OF THE NEWSLETTER TARGET GROUP

    Newsletters are among the fastest growing marketing solutions. Companies rely on electronic mail to quickly reach a wide audience and convert readers into subscribers willing to pay within a short period. But this endeavor only works with a deep understanding of the newsletter audience.

    THOSE WHO TAKE THEIR NEWSLETTER AUDIENCE INTO ACCOUNT ARE ALWAYS UP TO DATE

    Companies that make their newsletter audience the focus of newsletter creation practices an important method for beating out competitors: They regularly adapt to market needs.

    This is because companies use electronic mail to communicate important information to their readers. This includes the announcement of current offers.

    As a rule, these are based on customer requirements. Therefore, companies that do not disregard their newsletter audience are adaptable companies that are successful in the free market.

    What are the benefits of the Newsletter Audience?

    image/svg+xml
    A loyal audience recommends the company to others, which is why the newsletter audience is growing.
    image/svg+xml
    An intensive relationship with the newsletter audience ensures that the target audience remains loyal to the company itself. As a result, unsubscribing is much less frequent.
    image/svg+xml
    “Companies that do not neglect their newsletter audience are always improving their products and services. Then they let the target group know about it via newsletter. “
    LET'S GO

    FROM PLANNING TO GENERATING AND USING

    Create incentives for the newsletter audience

    Only companies that know what their newsletter audience wants will enjoy success. Competitions and raffles are well received by target groups.

    Harnessing the power of social media

    Since the number of social media users is increasing regularly, it is worthwhile for companies to organize button elements in their newsletters that lead directly to the company’s social media presence.

    Giving control to the newsletter audience

    The newsletter audience wants control over whether they receive regular electronic mail. Therefore, the target audience ideally has the option to unsubscribe from the newsletter at any time.

    Provide personalized content

    To capture the attention of the newsletter audience, it is important to offer personalized content. Companies can achieve this by collecting information about subscribers’ behavior and interests and creating customized newsletters based on this information.

    FROM PLANNING TO GENERATING AND USING

    Create incentives for the newsletter audience

    Only companies that know what their newsletter audience wants will enjoy success. Competitions and raffles are well received by target groups.

    Harnessing the power of social media

    Since the number of social media users is increasing regularly, it is worthwhile for companies to organize button elements in their newsletters that lead directly to the company’s social media presence.

    Giving control to the newsletter audience

    The newsletter audience wants control over whether they receive regular electronic mail. Therefore, the target audience ideally has the option to unsubscribe from the newsletter at any time.

    Provide personalized content

    To capture the attention of the newsletter audience, it is important to offer personalized content. Companies can achieve this by collecting information about subscribers’ behavior and interests and creating customized newsletters based on this information.

    Adaptation measures are the path to success

    Companies need the feedback of their newsletter audience to adjust the electronic mail.

    • To ensure that the newsletter is relevant and interesting for the recipients, it is important to receive feedback from the target group. Companies should therefore regularly integrate surveys or feedback requests into their newsletters.

    However, adjustments are made through measurements.

    • To check whether the adjustments to the newsletter represent an improvement, it is important to measure the success of the newsletter. Companies should therefore regularly analyze the newsletter’s open and click rates and make decisions based on this.

    LET'S GO
    leaf

    Checking the opening rate and click behavior

    After each mailing, the marketing department checks the opening rate as well as the click behavior of the readers with the previous newsletters.

    map

    Newsletter Audience provides important feedback on relevant topics

    Based on the behavior of the newsletter audience, companies know quite precisely where there is still a need for action. The engagement of the readers acts as a valuable feedback.

    Frequently asked questions about
    Newsletter Audience

    How do companies get their newsletter audience to stay loyal?

    With unique newsletter content, companies impress their newsletter audience. They build a relationship of trust by offering them something that the competition does not have in their repertoire.

    What can companies do if their newsletter audience is shrinking?

    The newsletter audience shrinks when the number of newsletter views decreases. Companies can react to this by optimizing their format. They can also postpone sending the newsletter to another time of day.

    What is the importance of a photo for the newsletter audience?

    A personal approach to communication is always well received by the newsletter audience, according to ONELINE. Photos and signatures give readers the feeling that they are communicating with company employees. It makes them feel less like they are being harassed by a “machine”.

    What is the best way to grow a company’s newsletter audience?

    Companies that ask their subscribers for help find it easier to grow their newsletter audience. When readers recommend the newsletter to their friends, they receive a small reward in return and the company has one or even two more subscribers. This small figure adds up to a high number when even a few subscribers make a referral.

    What happens when companies neglect the role of the newsletter audience?

    They do not reach the desired number of newsletter subscribers. Because whether companies gain new subscribers depends on whether they take the role of the newsletter audience seriously. After all, they tailor the electronic mail to the needs of the readers.

    NEED SOME INSPIRATION?

    Customer projects
    Gutschlafen
    Porsche
    Kiana Krippen
    Gutschlafen
    Porsche
    Kiana Krippen

    Facts

    leads
    +1,400,000
    leads generated
    web
    275
    optimised websites
    check
    98%
    satisfied customers
    nl
    808
    newsletter sent

    Get your free and non-binding offer from us now.

    Contact us

    You will receive an offer for:

    • Project scope

      First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.

    • Milestones

      In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.

    • Results

      Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.

    • Transparent cost structure

      Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.

    OUR CUSTOMERS. ALL THAT’S MISSING IS YOUR LOGO.

    READY TO MEET US?

    As well as open communication and excellent cooperation, we’re also passionate about the right drinks for successful meetings. What can we get for you?
    A cup of coffee.
    Or maybe tea?
    Let’s power up!
    Cookies

    We use cookies to ensure the best possible experience for you and to make our communications with you relevant. Learn more

    accept