Email marketing. Isn’t it already outdated and useless? Does this tool promote business growth or is it rather an annoying time consumption? Doesn’t an external newsletter burden the readers? Not by a long shot! E-mail marketing is still a friendly reminder. Cheap. Simple. Time-saving. This trio describes the positive characteristics of this marketing tool. Furthermore, there are little-known reasons that justify the use of newsletters. In the following, ONELINE explains why e-mail marketing is ideally suited for a holistic communication strategy.
In today’s fast-moving and information-overloaded world, companies fall into oblivion – unless they regularly remind their customers and potential customers of their existence. An external newsletter serves as an ideal tool to stay in the memory of customers.
In addition, electronic mail scores with low effort. As a result, companies achieve strong and meaningful results. Versatile usable ultra-flexible – this is true of newsletters. In addition, companies can choose between informational and sales newsletters.
An external newsletter only achieves the desired results if it meets the needs of the respective target group. That is why ONELINE recommends segmenting email recipients. Because this increases the click and opening rate, whereas wastage decreases.
What is true about newsletter readers? They are unique and emotional. That’s why they want to receive individualized advice. An external newsletter enables the integration of personalizations. This is not only about the subject and the salutation. Instead, numerous functions tailor the entire content to the recipient – without requiring intensive, manual effort.
Gone are the days when newsletters merely conveyed facts and information. Instead, an emotional appeal ensured lasting customer loyalty.
Since the subject line determines whether readers will glance at the newsletter, it should be creative and unique.
Even if companies want to reach as many recipients as possible with their newsletter, they should always keep one principle in mind: Quality beats quantity. Buying email addresses falls into the category: of taboo.
After all, there are numerous reasons in favor of quality. A professional design is just as impressive with its visual character.
The email design represents the colours and the brand of the company. Consequently, the design increases the recognition value. ONELINE also recommends a responsive design because it adapts to every device.
An external newsletter that engages readers with short surveys is of higher quality than an electronic letter that simply provides facts and information.
High-quality newsletters score points with an active, lively address.
Buying email addresses is a no-go, because the newsletters end up in the spam folder anyway for purchased recipients.
ONELINE recommends responsive design because email recipients open newsletters on different devices.
Short surveys, discounts, and vouchers.
The friendly reminder should reach readers at least once a week.
Short sentences with active verbs without passive formulations come across as lively and always go down well with readers.
The day, sector, and time of day are factors that determine the ideal time to send the newsletter. For end consumers (B2C), morning or evening applies. The day of the week plays a subordinate role. For businesses (B2B), on the other hand, the newsletter should be sent in the morning, from Monday to Friday.
First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.
In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.
Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.
Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.
