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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Performance Marketing

    Performance Marketing

    PERFORMANCE IS A DETAIL WITH A BIG IMPACT

    Until a few years ago, neither companies nor consumers knew the term performance marketing. Now the term includes several activities that companies undertake when they want to improve customer perception, customer loyalty and customer actions. Performance marketing refers to the implementation, evaluation and optimisation of advertising measures with a measurable performance.

    MEASURABLE DATA ARE THE KEY TO SUCCESS

    Performance marketing measures use data to assess the efficiency of lead generation. So-called key performance indicators (KPIs) are used for this purpose.

    Why does online marketing count on performance measures? Because it allows companies to analyse and adapt their implemented methods from advertisements to small social media posts.

    Performance marketing measures are an important part of online marketing as they use data to assess the effectiveness of lead generation.

    What are the benefits of performance marketing?

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    Appropriate performance measures generate a higher reach.
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    Sales skyrocket with the help of performance.
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    Performance marketing harmonises very well with the digital marketing mix.
    LET'S GO

    FROM PLANNING TO GENERATING AND USING

    Target setting is the basis of successful performance in Switzerland

    In the first step, companies define their performance goal before choosing the appropriate digital channels.

    Create advertising measures for the appropriate target group

    In the next step, companies create the appropriate performance. Ideally, they have first conducted a target group analysis so that the performance measures achieve the desired success.

    Evaluate measures and optimize them if necessary

    The good thing about performance methods is the reliable, measurable results. Because the indicators answer the question of whether the measures are good or less good. Companies thus optimise their performance.

    Regular analysis and adjustment of the performance strategy

    Successful performance requires continuous monitoring and adjustment of the strategy. Companies should regularly analyse their key performance indicators and results to see if their performance strategy is effective or if adjustments are needed.

    FROM PLANNING TO GENERATING AND USING

    Target setting is the basis of successful performance in Switzerland

    In the first step, companies define their performance goal before choosing the appropriate digital channels.

    Create advertising measures for the appropriate target group

    In the next step, companies create the appropriate performance. Ideally, they have first conducted a target group analysis so that the performance measures achieve the desired success.

    Evaluate measures and optimize them if necessary

    The good thing about performance methods is the reliable, measurable results. Because the indicators answer the question of whether the measures are good or less good. Companies thus optimise their performance.

    Regular analysis and adjustment of the performance strategy

    Successful performance requires continuous monitoring and adjustment of the strategy. Companies should regularly analyse their key performance indicators and results to see if their performance strategy is effective or if adjustments are needed.

    Performance marketing: How to achieve your goals through targeted measures

    Performance requires measurability of the advertising measures. However, this only works with the definition of goals.

    In summary, performance marketing is an important part of digital marketing and helps businesses achieve their goals and increase sales.

    Working with a performance marketing agency can help companies use their resources effectively, save time and effort, leverage expertise and experience, achieve measurable results, and continuously optimise and adapt their digital marketing campaigns to achieve their goals.

    TAKE OFF WITH PERFORMANCE
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    Marketing goals focus on increasing the level of awareness

    Companies should define their marketing objective, as this will benefit them from a firm place in the customers’ perception.

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    Company goals are fixed on a higher market share

    In the corporate goals, companies define whether they want to increase or at least maintain their market share.

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    Customer-related goals strengthen customer loyalty

    The customer-related goals focus on strengthening the customer relationship or generating new customers.

    Frequently asked questions about
    Performance Marketing

    Which key figures are important for performance measures?

    Measure efficiency can be measured by the appropriate number. Advertisers rely on a huge catalogue that lists numerous metrics. Each figure corresponds to a marketing objective. Basically, the following three metrics are very popular: for reach, impressions from search results are important; for interactions, impressions on the advertising banners; and for transactions, the turnover generated thanks to the advertising measures counts.

    Why are performance methods indispensable in online marketing?

    Performance scores with its traceability and modularity. That is why it is part of every marketing mix. In addition, performance measures serve to achieve the marketing goals. Control and intervention options increase the success of the advertising measures.

    Which measures belong to the performance methods?

    SEO, SEA, banner advertising, affiliate marketing, email marketing, web analytics. Social media, content marketing, collaborations and co-registrations.

    Is the use of performance measures worthwhile for everyone?

    There is a selected group of users for whom the use of performance measures is most worthwhile: users who analyse the preference phase of the customer journey benefit from the measures. This is because they use measurable goals such as sales, leads or downloads.

    What is the appeal of performance marketing?

    Performance measures enjoy great popularity because they are based on data-based analysis and optimisability. Simple planning with a given budget acts as the icing on the cake. In addition, advertisers can see from the results whether they should make improvements.

    Are there disadvantages in connection with performance measures?

    That depends on the viewpoint of the observer. Because some marketing experts certainly see the regular data evaluation as a disadvantage. In addition, the campaigns are time-consuming because they require permanent adjustment measures.

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