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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    B2C Lead Generation

    B2C Lead Generation

    WHY B2C LEAD GENERATION IS AN INDISPENSABLE ASSET?

    What is one of the main goals of a company? – Growth. Because only permanent development increases market influence and increases turnover. Innovations are based on the growth condition. In turn, they enable companies to differentiate themselves from the competition. Nevertheless, a loyal customer base is not enough to realize continuous growth. Instead, companies need new, loyal customers. This is where B2C lead generation comes in.

    LEAD GENERATION IS AN IMPORTANT PIECE OF THE PUZZLE FOR YOUR ONLINE MARKETING

    B2C lead generation refers to the acquisition of prospective customers (leads) for companies that sell directly to end consumers. This is achieved by using various marketing methods, such as online advertising, social media, email marketing and inbound marketing. The goal is to bring potential customers to the company’s website and then get them to make a purchase. An example would be an online shop that uses targeted advertising on social media to bring potential customers to its website and then entice them to make a purchase.

    Another method is to inform potential customers about offers, discounts, promotions and competitions via newsletters. New leads are always needed for the existing newsletter marketing.

    With Win4Win you can easily get new contact data by having interested parties register for your competition. ONELINE developed this measure explicitly for the Swiss market. Win4Win offers the possibility to generate leads together with other brands in groups and to use them for newsletter marketing.

    What are the advantages of B2C lead generation?

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    Companies can regularly acquire new, loyal customers within a short period.
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    B2C lead generation enjoys great popularity because measurable key figures prove the extent to which the method has been successful.
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    With the help of B2C lead generation, companies determine the needs of customers, which is followed by adaptation, which in turn promotes business growth.
    LET'S GO

    Increase sales with B2C lead generation

    Professional email marketing acts as a wonderful B2C lead generation Switzerland

    According to ONELINE, professional email marketing is one of the most effective measures for successful B2C lead generation. This is how companies communicate discounts, offers and product information.

    B2C lead generation works wonderfully with social media marketing

    Huge reach and qualified targeting are among the most significant advantages that B2C lead generation offers. High-quality content increases the level of awareness of the company. In addition, companies can communicate permanently with their followers.

    Search engine marketing acts as B2C lead generation in Switzerland

    Search engine marketing is essential for successful lead generation. According to ONELINE, Google acts as the primary point of contact to find answers to users’ questions. Accordingly, matching offers and links serve as meaningful B2C lead generation.

    Win4Win the HotSpot for B2C lead generation

    Grow together – that is the motto on Win4Win. Publish your competition on the platform and generate new leads together with brands from the industry.

    Increase sales with B2C lead generation

    Professional email marketing acts as a wonderful B2C lead generation Switzerland

    According to ONELINE, professional email marketing is one of the most effective measures for successful B2C lead generation. This is how companies communicate discounts, offers and product information.

    B2C lead generation works wonderfully with social media marketing

    Huge reach and qualified targeting are among the most significant advantages that B2C lead generation offers. High-quality content increases the level of awareness of the company. In addition, companies can communicate permanently with their followers.

    Search engine marketing acts as B2C lead generation in Switzerland

    Search engine marketing is essential for successful lead generation. According to ONELINE, Google acts as the primary point of contact to find answers to users’ questions. Accordingly, matching offers and links serve as meaningful B2C lead generation.

    Win4Win the HotSpot for B2C lead generation

    Grow together – that is the motto on Win4Win. Publish your competition on the platform and generate new leads together with brands from the industry.

    Which key figures are relevant to measure B2C lead generation?

    B2C lead generation enjoys great popularity because measurable key figures prove the extent to which the method has been successful. The key figures are: 

    • New traffic on the website
    • Lead conversion rate – how successful was the conversion of a lead to a real customer?
    • Cost-per-lead (CPL) – costs incurred to generate a single lead
    • Retun-on-Invest (ROI) – how successful the B2C lead generation is compared to the money invested

    These are just a few examples, but these metrics alone will help you see the impact that B2C lead generation has on your sales.

    As an online marketing agency, we are experts in the field of B2C lead generation. Thanks to years of experience with the largest competition platform Win4Win in Switzerland, we can offer great know-how regarding B2C lead generation.

    Join a campaign now!
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    Return on Investment reveals the relationship between profit and advertising costs.

    ROI is calculated from turnover minus total costs divided by advertising costs.

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    CPL acts as a reliable parameter concerning B2C lead generation.

    Cost per lead stands for the contact remuneration. The CPL value results from the total costs of the advertising campaign divided by the number of leads.

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    Customer Acquisition Costs prove whether companies have acquired new customers with the invested costs.

    CAC results from the marketing costs divided by the number of new customers acquired.

    Frequently asked questions about
    B2C Lead Generation

    How does B2C lead generation work?

    Potential new customers show interest in a company’s offer and then leave the contact details of their own accord. Companies use the data to conduct further dialogue with new customers. Ultimately, the goal is to convert the prospects into desired customers.

    Why is B2C lead generation an indispensable part of a company’s marketing strategy?

    It functions as the basis for systematic new customer acquisition. In addition, companies use high-quality leads to gather information for customer needs. New customer acquisition and information research are an unbeatable combination concerning company growth.

    Are there difficulties with B2C lead generation?

    To prevent problems, companies should make sure to maintain a certain rhythm in their lead campaigns. Because if companies practice email marketing for new customer acquisition, they should be careful not to bother their potential new customers with frequent emails. By doing so, companies will only achieve the opposite effect.

    What lead forms exist in B2C lead generation in Switzerland?

    Contact inquiries, newsletter registrations, participation in competitions, and downloads of files are lead forms in B2C lead generation.

    NEED SOME INSPIRATION?

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