Lead Generation

A lead? That’s basically someone who says: “Hey, that sounds interesting! Tell me more!” It can be an individual or a company that signals through a contact form on your website, a newsletter subscription, a survey or even just by browsing certain pages of your online presence (with cool tracking tools in play here): “I’m on it, let’s hear it!” Basically, leads are potential customers who still need a little push to switch from “sounds cool” to “I’ll take it!”.

Lead generation is pretty much the be-all and end-all for any business that not only wants to survive, but wants to reach the next level. Why is that? Well, without fresh leads, your business is like a party without guests. Lead generation energises the business by constantly attracting new people who are potentially interested in what you have to offer.

It’s not just about attracting anyone. No, it’s about finding the right people – the ones who are genuinely interested and who are likely to buy.

In short: without lead generation, you’re at a standstill. Not only will it help you grow your customer base, but it will also help you better understand who your customers are, what they want and how you can give it to them. This is the stuff that growth is made of!

In the area of high-quality leads, we distinguish between two types of leads. The so-called Marketing Qualified Lead (MQL) and the Sales Qualified Lead (SQL).

The SQL (Sales Qualified Lead) does not become interested in the product / company / service on its own initiative, but through perceived communication measures (marketing / advertising) of the company. The resulting buying interest is reinforced by the company’s sales department or the purchase action is triggered.

The MQL (Marketing Qualified Lead) already contains the existing interest of the “contact person” in a product, a service or the company. As a rule, the desired purchase only needs to be formally concluded.

There are numerous strategies that companies can use to target potential customers. Each of these strategies can be considered a tool in your marketing toolbox, and the trick is to choose the right tool for the right job. As a specialised lead generation agency, we have developed a particularly effective method that ensures the leads we generate are not only numerous, but also of high quality – exactly the kind of leads you want to convert into real customers.

Here are some of the common ways to generate leads:

1. Content marketing: This is where we create and share high-quality content specifically designed to capture the attention of your target audience. By providing valuable information, we build trust and attract leads who are actively looking for solutions.
2. Search Engine Optimisation (SEO): By optimising your website and content for search engines, we ensure that your target audience finds you online when they search for the products or services you offer.
3. Social media marketing: Utilising social networks allows us to interact directly with your target audience, build relationships and share content that helps generate leads.
4. E-mail marketing: Personalised and targeted email campaigns allow us to communicate directly with prospects, inform them of offers and guide them through the sales funnel.
5. Paid advertising (pay-per-click, PPC): Paid advertising campaigns on platforms such as Google Ads or social media can be targeted to increase visibility with your target audience and generate leads quickly.

Our specialised method combines these and other strategies in a way that is tailored to your business and your target audience to not only generate leads, but to ensure that these leads have the highest potential to become loyal customers.