Who acts as the invisible and underestimated driver of business success? That’s right: it is digital platforms that have boosted economic growth. Even more: they have not only stimulated consumption but revolutionized it. That is why economists speak of platform capitalism. That is why platform analysis is indispensable for companies that want to continue to be successful in the free economy.
Platform analysis is about a smart system of services and technologies. This performs the analysis of extensive, complex, and dynamic data.
A platform analysis is an investigation of a digital platform that aims to understand the functioning, performance, and behavior of the platform, as well as the interactions between users and the platform.
The goal of a platform analysis is to gain information and insights that can help improve the platform, optimize the user experience, or inform business decisions.
Some platforms have integrated analytics tools that allow companies to analyze the platform as well as the associated data.
Tools that are suitable for platform analysis and are also paid for, however, have more options than integrated analysis tools. In addition, companies can access free trial versions before deciding on a tool.
Companies can also outsource the platform analysis and commission a marketing agency for this important task.
Conducting a platform analysis should be viewed as a continuous process, rather than a one-time task. This is because the platform and its users are constantly evolving, and new challenges or opportunities may arise.
Platform analytics accelerate, facilitate and capture important information that companies use as a basis for further activities.
By analyzing user data, companies can also gain valuable insights into user behavior to optimize the user experience.
Platform analytics can also help identify and minimize security risks and improve platform performance.
With the help of platform analytics, companies manage and protect the data that platforms deliver to them.
Platform analysis enables companies to control and monitor not only the data but also the resources and applications. With the help of platform analysis, companies check whether the respective platform is delivering the desired performance.
Platform analysis shows companies whether their activities are successful or not. Because the platform analysis also implies a data and activity analysis.
Then they bitterly feel the consequences of neglect. Loss of revenue and no increase in brand awareness are two aspects that fall into this category of negative consequences. Because, if companies choose the “wrong platform” and do not carry out a platform analysis, they miss the fact that they have chosen an unsuitable platform.
It may be that companies jump to conclusions and consider a platform inefficient because it does not generate the desired success at the specified time. But platforms need patience and appropriate marketing measures to achieve corporate success. However, the patience factor is company-dependent.
Yes, if you choose the right platform, you will see an increase in sales. A good example is the concept of car sharing, which has been around since the 1980s. However, before digitalization, it found far fewer users compared to platform use. Platforms have simplified and accelerated the concept of car sharing. Companies saw a rapid increase as a result.
The functionality might suffer a little. They offer fewer possibilities than paid tools for platform analysis.
First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.
In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.
Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.
Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.
