Since the birth of so-called influencers, companies have understood one important fact: they benefit from cooperation with influencers in many ways. Because they generate new customers. In addition, they increase their brand awareness. As a result, they increase their sales. That is why companies now use an influencer pitch to drive their success.
Without the right influencers, an influencer pitch is impossible. As a result, influencers take center stage because they are the “tool” for a successful influencer pitch.
An influencer pitch is a presentation or proposal that an agency or company presents to an influencer to discuss a potential collaboration.
The influencer is usually presented with the concept of the planned campaign as well as the company’s goals and expectations. The pitch serves to arouse the influencer’s interest and initiate a successful collaboration. Influencer pitches can take place by e-mail, in personal meetings or even at special events.
In an influencer pitch, the benefits for the influencer are clear. Companies that neglect this aspect run the risk of being turned down. Influencers want to know in three paragraphs at most how they will increase their revenue, traffic, or influence with the cooperation.
Concrete details are important for an influencer pitch. You don’t want to have to ask more questions.
Companies should give a time frame including a decision date. Therefore, companies should never send an influencer pitch without an expiry date.
Companies should be open and honest with influencers and provide them with all relevant information. This also includes transparent communication about payment and remuneration methods.
Anyone who wants to quickly generate new customers along with higher sales regularly practices an influencer pitch.
An influencer pitch can help accelerate key business processes that are important for the success of the company.
By successfully collaborating with a suitable influencer, companies can achieve their marketing goals faster and increase their brand awareness.
Compared to traditional email marketing, marketers and salespeople save time by choosing one or more influencer pitches. Provided the selected influencers agree, companies see rapid increases in sales.
An influencer pitch increases brand awareness and ensures a higher recognition value among potential new customers.
Friendly and yet in a serious tone of voice, because the business aspect is in the foreground. That’s why influencers want a good explanation of how they will benefit financially from the cooperation.
Digital marketing is expanding every day. Continuously, this field is gaining importance. Therefore, marketing and sales staff are dependent on making effective contact with influencers. The first impression counts because it is also the last impression.
Yes, because it increases the profitability of the companies and they diversify in highly competitive industries.
Hashtags on Twitter, Instagram, Facebook, or LinkedIn serve as a good source of inspiration for finding suitable influencers. Blogs from the respective industry also provide valuable information about possible influencers.
Direct Message (DM) or email? This is the question companies face before they start an influencer pitch. ONELINE advises the latter option. This is because companies can better present their marketing campaign in an email. Besides, emails are free of word limits. DMs only allow a certain number of words. Furthermore, influencers often ignore DMs because their inboxes are full. This is less true for email inboxes.
First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.
In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.
Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.
Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.
