Since social media plays an important role in the everyday life of users, companies are practically among the losers if they neglect the importance of the influencer channel.
This is because influencers often have a large number of followers and can thus achieve a high reach. If companies leverage this reach and integrate it into their marketing strategy, they can engage their target audience more effectively and increase their visibility on social media.
In addition, influencer campaigns can also be seen as a cost-effective alternative to traditional marketing measures, as they are usually less cost-intensive and can still achieve a high impact.
