Is there a marketing tool that companies cannot do without in today’s digitalized and information-saturated world? Do companies need this specific tool as much as people need air to breathe? Yes, there is a marketing tool that is still underestimated and that makes sales skyrocket: Influencer campaigns.
What are influencer campaigns based on?
Well, they leverage the authenticity and character of men and women who have followers of their own in a particular niche area.
Meanwhile, consumers first look for buying recommendations before deciding on a product. Accordingly, integrating influencers into product recommendations or presentations pays off.
In marketing, all strategies start with research. Therefore, companies should choose one platform to realize their influencer campaigns. Of course, they can become active on other platforms later. In the beginning, however, a company should focus on one platform. Furthermore, the brand is already represented on the network.
After determining the budget, companies plan the time for the implementation and control of the influencer campaigns. This is because an influencer strategy needs a certain planning horizon.
The two main reasons why companies run influencer campaigns are: to increase awareness and to increase sales. However, ONELINE first advises tailoring the strategy to the needs of the corporate brand. This category includes expanding the customer base to include another target group or tapping into another user group. Influencers address a specific target audience. Companies have the choice: choose between thousands of followers or reach the right audience without detours with the help of influencer campaigns in Switzerland.
If influencers already post about similar products, they are more willing to enter into cooperation than those who do not post anything on the topic. Furthermore, the influencers should be reputable, because a lack of ratio between the number of followers and followers serves as an indication of a fake account. If the influencers have worked with similar brands, they are a good choice for the campaign in question.
Influencer campaigns should be monitored regularly by companies. Appointments that are already fixed at the beginning of the campaign and deal with the monitoring progress are indispensable.
Monitoring Influencer campaigns allows companies to react quickly to negative developments and take action to minimize the damage.
Regular monitoring of influencer campaigns also helps companies gather insights and feedback from customers and improve campaigns and products based on this.
A specific hashtag like #SproutPartner reveals what influencers are doing. Thanks to Sprout Smart Inbox, businesses can see what members are talking about with selected hashtags.
The saying “what goes around comes around” definitely applies to influencer campaigns. Both sales and market shares are increasing.
Yes, because influencers act as experts who make product recommendations for their audience.
With the help of influencer campaigns, companies can open up new markets effectively and quickly. This is especially true for international expansion.
In parallel with Influencer campaigns, companies often achieve better results with other media investments. Better sales results are the result. In addition, the costs for Google Ads can decrease, and traffic via other channels increases.
There is no exact answer to this question because there are no precise budget guidelines. Finally, it depends on the company’s goal. Opening up new markets requires higher investments than a product launch.
Compared to traditional advertising, influencer campaigns are not disruptive. Blogs, Instagram feeds and YouTube videos, on the other hand, are the result of a conscious choice by readers.
First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.
In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.
Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.
Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.
