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    LEAD GENERATION
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    Influencer Analysis

    Influencer Analysis

    WHY GOOD INFLUENCER ANALYSIS PROMOTES COMPANY GROWTH

    Companies that want to expand their reach effectively, quickly, and internationally cannot avoid influencer marketing. Provided they select the right influencers, they can enjoy numerous new customers. However, to select suitable partners, companies must first conduct a comprehensive influencer analysis. This is because there are just as many fraudsters with fake accounts on social platforms. Fortunately, however, a comprehensive influencer analysis serves as a good basis for increasing awareness.

    At first, it may seem like a difficult mission to accomplish, and companies are asking themselves:

    “How do we find the right influencer to authentically present our offering to their followers?”

    With the help of practical tools, companies can evaluate the effectiveness of content creators as well as their content.

    According to ONELINE, an extensive influencer analysis pays off in many ways.

    What are the advantages of a good influencer analysis?

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    Those who select the right influencers weed out the wrong partners and enjoy numerous new customers.
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    The influencer analysis does important preliminary work with regard to the company’s other goals: increasing awareness or sales.
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    It is always profound and never superficial, which is why companies are rarely wrong with their subsequent choice.
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    FROM PLANNING TO GENERATING AND USING

    A clear idea of the customer profile and the customer journey is the first step to success

    Influencer analysis is used to find the right influencer. Therefore, companies need to put themselves in the shoes of their potential buyers. To do this, they need an exact picture of their target group. Mere demographic data is not enough. Instead, smart companies think about the values, finances, interests, and profession of their target group. Based on this, they find the right influencer for their marketing campaign.

    Successful influencers should already be among the company’s customers

    When analyzing influencers, companies should look for active users on their profiles. Those who appear in the comments and interact with the content are usually well-suited to pass on the brand value. They usually share their enthusiasm for the products with passion and sincerity with their followers.

    The goal of the campaign is important for influencer analysis.

    Companies must first look at their own goals before conducting an intensive influencer analysis. Therefore, companies should be able to answer the following questions: Is it about strengthening brand perception? Increase brand awareness? Increase sales? According to ONELINE, prominent influencers increase brand awareness but do not necessarily increase sales.

    Monitoring results and metrics is critical to the success of influencer analytics

    The work is not done once the right influencer has been found. Companies need to measure and track the effectiveness of their influencer marketing campaign to ensure they are achieving their goals. This requires monitoring performance indicators such as reach, engagement, clicks, and conversions.

    FROM PLANNING TO GENERATING AND USING

    A clear idea of the customer profile and the customer journey is the first step to success

    Influencer analysis is used to find the right influencer. Therefore, companies need to put themselves in the shoes of their potential buyers. To do this, they need an exact picture of their target group. Mere demographic data is not enough. Instead, smart companies think about the values, finances, interests, and profession of their target group. Based on this, they find the right influencer for their marketing campaign.

    Successful influencers should already be among the company’s customers

    When analyzing influencers, companies should look for active users on their profiles. Those who appear in the comments and interact with the content are usually well-suited to pass on the brand value. They usually share their enthusiasm for the products with passion and sincerity with their followers.

    The goal of the campaign is important for influencer analysis.

    Companies must first look at their own goals before conducting an intensive influencer analysis. Therefore, companies should be able to answer the following questions: Is it about strengthening brand perception? Increase brand awareness? Increase sales? According to ONELINE, prominent influencers increase brand awareness but do not necessarily increase sales.

    Monitoring results and metrics is critical to the success of influencer analytics

    The work is not done once the right influencer has been found. Companies need to measure and track the effectiveness of their influencer marketing campaign to ensure they are achieving their goals. This requires monitoring performance indicators such as reach, engagement, clicks, and conversions.

    The content of the influencers and the brand value are a perfect match

    According to ONELINE, the influencer analysis answers the question of whether the company values harmonize with the selected Instagrammer.

    Companies should make sure during the influencer analysis that the selected influencer fits their brand. To do this, they must match the influencer’s values and beliefs with their own.

    An inappropriate choice can damage the brand image and affect the credibility of the campaign. A careful analysis helps to avoid this and ensure successful collaboration with the influencer.

    LET'S GO
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    Why micro-influencers are the better choice

    Micro-influencers should not be blacklisted in influencer analysis, according to ONELINE. Why? Because they score with a significant advantage: They strongly influence the decision of their followers. This is especially true for the purchase of products.

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    Detect bought followers

    Numerous tools allow companies to discover whether their chosen influencer has a real audience or whether they are simply followed by fake accounts.

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    Less is sometimes more in influencer analysis

    In influencer analysis, it is worth taking a close look at the content. If the content is less commercial, these influencers enjoy a higher reputation and score with authenticity.

    Frequently asked questions about
    Influencer Analysis

    What happens when companies neglect influencer analysis?

    Companies that neglect influencer analysis run the risk of putting their offer in the hands of an unsuitable influencer. As a result, they do not achieve the desired results.

    What insights do companies gain from the influencer analysis of famous personalities?

    When celebrities promote a product, it usually increases awareness, but less so sales.

    What is the result of the influencer analysis of micro-influencers?

    They are better suited for increasing sales because they come across as authentic. The same applies to their followers.

    Which criteria are to be considered in the influencer analysis?

    Reach, authenticity, engagement of followers, relevance, non-authentic activities of followers, quality of content

    Which criterion plays an important role in influencer analysis?

    Their engagement: How often do they post content? Daily, weekly, monthly? Companies must pay attention to this before choosing an influencer.

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