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    LEAD GENERATION
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    Target group analysis

    Target group analysis

    A successful target group analysis forms the basis for corporate success

    Who secures the turnover of a company? Is it the products and services offered? Is it the corporate culture? In part, these factors are responsible for the company’s success. But they only achieve the desired success if companies carry out a target group analysis. A target group analysis is crucial to ensure the success of a company. In addition, a target group analysis can help reach potential new customers by providing a sound basis for identifying new target groups and developing marketing campaigns.

    Customers have power over the buying process

    At the end of the day, at the end of the month and at the end of the year, one figure determines how successful a company was: the turnover achieved.

    And who secures the turnover? It’s the customers. That’s why marketers strive to create personalised shopping experiences. They strive to get the attention of shoppers. After all, they want to prevail in a sea of brands and competitors. But to do so, they need a comprehensive understanding of their ideal shoppers.

    A thorough analysis of the target group enables companies to tailor their marketing strategies specifically to the needs and wishes of their customers and thus achieve higher customer loyalty and customer satisfaction.

    What advantages result from an intensive target group analysis?

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    A precise knowledge of the target group acts as the basis for any marketing plan and business strategy.
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    Appropriate target group analyses facilitate the selection of the best possible media for advertising.
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    Increase ROI and build a good customer relationship
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    HOW A TARGET GROUP ANALYSIS ENSURES THE SUCCESS OF A COMPANY

    Conduct customer base analysis and customer surveys

    A good target group analysis consists of checking who has already bought the product or service. Age, place of residence, and interests act as optimal attributes. Engagement on social networks also serves as a useful way to contact the appropriate target group.

    The competitor analysis functions as an important part of the target group analysis

    Marketing experts never ignore the activities of the competition. Because this allows them to see who the products go to and whether sales are made on- or offline. While copying is not a permanent solution, companies draw important conclusions for target group analysis from competitor analysis.

    Writing and creating buyer personas is part of the target group analysis Switzerland

    The creation of personas is a good way to analyze target groups. This is especially true for products and services that appeal to a large number of consumers. This is because marketers use fictitious personas to determine demographic characteristics – needs and goals of the customers as well.

    Exclude irrelevant buyers

    According to ONELINE, a precise target group analysis is also carried out by companies to determine who does not belong to their target group.

    HOW A TARGET GROUP ANALYSIS ENSURES THE SUCCESS OF A COMPANY

    Conduct customer base analysis and customer surveys

    A good target group analysis consists of checking who has already bought the product or service. Age, place of residence, and interests act as optimal attributes. Engagement on social networks also serves as a useful way to contact the appropriate target group.

    The competitor analysis functions as an important part of the target group analysis

    Marketing experts never ignore the activities of the competition. Because this allows them to see who the products go to and whether sales are made on- or offline. While copying is not a permanent solution, companies draw important conclusions for target group analysis from competitor analysis.

    Writing and creating buyer personas is part of the target group analysis Switzerland

    The creation of personas is a good way to analyze target groups. This is especially true for products and services that appeal to a large number of consumers. This is because marketers use fictitious personas to determine demographic characteristics – needs and goals of the customers as well.

    Exclude irrelevant buyers

    According to ONELINE, a precise target group analysis is also carried out by companies to determine who does not belong to their target group.

    Optimal target group analysis strengthens customer loyalty

    Companies that define their target market precisely not only increase their ROI, but also build long-term relationships with their consumers. As a result, they communicate with their customers better than companies that do not conduct a specific target group analysis.

    As experts in the industry, we define your company’s target audience based on demographic, geographic and behavioural factors. Data from various sources such as website analytics, social media data and customer surveys are used to gain a deep understanding of the target group.

    If your target group is precisely defined, nothing will stand in the way of your business success.

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    Developing creative concepts keeps the company alive

    Building intensive customer relationships requires ingenuity on the part of companies. Therefore, companies develop creative concepts to address the selected target group. Nowadays, this measure is inevitable in the digital age. Because consumers expect personalised advertising.

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    Exploiting the potential of social media

    Social media have opened up many new possibilities. This is especially true for audience analysis. Companies are finding that some users respond positively to Instagram ads, whereas other users respond more to Facebook ads. Social media makes it possible to analyse the behaviour of the target group.

    Frequently asked questions about
    Target group analysis

    How do companies define their target group?

    The natural starting point is the description of the product and the explanation of the problem that the offer solves. Ultimately, the target audience is defined by the attributes of the product or service. However, companies look for unique characteristics that describe this target audience.

    Why is it worthwhile to carry out a line-group analysis?

    A well-considered target group analysis generates higher sales. This is because after engaging with the right target group, the probability that the desired, potential customers will perceive and buy the product is significantly higher.

    Which criteria are essential for the target group analysis?

    Demographic data, consumer behaviour, interests, leisure activities

    Why is a target group analysis essential?

    Because the analysis of the target audience answers the question of whether, where, and how the respective product fits into the free economy.

    Are there any disadvantages with regard to the target group analysis?

    The answer to this question is: No, there are no known disadvantages in this respect. However, if it is possible, companies should pay attention to the fact that target groups can change – especially when new products are introduced. It is important to be flexible and to analyze new target groups.

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