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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Google Shopping

    Google Shopping Ads

    Google Ads cause company sales to explode

    Google Shopping is one of the most popular shopping platforms on the internet. The service was first launched in 2002 under the name “Froogle” before it was later renamed into “Google Product Search” and finally repositioned as “Google Shopping” in 2012. The platform offers users a variety of functions to find, compare and directly buy products from different retailers. Due to its integration with other Google services such as Google Search, Google Ads and Google Maps, Google Shopping is also a powerful marketing tool for retailers and businesses that want to sell their products online.

    What is Google Shopping?

    Through the targeted placement of ads, these companies can access a larger target group and market their products more effectively. In this respect, Google Shopping is an indispensable tool for the e-commerce sector that is of great benefit to consumers, retailers and businesses alike.

    The small, eye-catching boxes that reveal images, prices as well as suppliers and appear next to the traditional results list represent Google Shopping.

    Google Shopping is an innovative and practical way of advertising.
    A payment is made by Cost per Click. ONELINE points out that traders themselves determine how much they want to pay for a click.
    It is a simple principle: the higher the bid, the better the chance of enjoying prominent status in the upper ranks.

    What are the unrivaled advantages of Google Shopping in Switzerland?

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    Retailers and businesses gain greater visibility and can market their products more effectively.
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    Time saving: users can easily search, compare and buy products.
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    The platform simplifies the buying process and improves the customer experience.
    LET'S GO

    THE GOOGLE SHOPPING CAMPAIGN FOR YOUR E-COMMERCE STRATEGY

    Set Up for a Successful Campaign

    Setting up the Google Shopping campaign to match the client’s specific goals. This includes setting up a Merchant Center account, setting up product data feeds and creating ads.

    Optimise product data feed

    Optimise product titles, descriptions and images to ensure they are relevant to the target audience and successfully pass through the Google algorithm.

    Google Shopping campaign management

    Monitoring performance metrics such as clicks, impressions, conversion rates and cost-per-click (CPC), and making tests and adjustments to improve campaign performance.

    Campaign reporting & analysis.

    Contribute identification of trends and optimisation opportunities and ensure that the client has a clear understanding of the performance of their campaigns.

    THE GOOGLE SHOPPING CAMPAIGN FOR YOUR E-COMMERCE STRATEGY

    Set Up for a Successful Campaign

    Setting up the Google Shopping campaign to match the client’s specific goals. This includes setting up a Merchant Center account, setting up product data feeds and creating ads.

    Optimise product data feed

    Optimise product titles, descriptions and images to ensure they are relevant to the target audience and successfully pass through the Google algorithm.

    Google Shopping campaign management

    Monitoring performance metrics such as clicks, impressions, conversion rates and cost-per-click (CPC), and making tests and adjustments to improve campaign performance.

    Campaign reporting & analysis.

    Contribute identification of trends and optimisation opportunities and ensure that the client has a clear understanding of the performance of their campaigns.

    Time is a scarce commodity – with us at their side, online retailers can use it elsewhere

    As an online marketing agency, we have experienced professionals who have in-depth knowledge of Google shopping strategy and optimisation.

    We optimise the client’s time and resources by taking care of setting up and managing the Google Shopping campaign. This allows you to focus on other important aspects of your business. Your Google Shopping campaign is constantly monitored and optimised to ensure that it achieves optimal performance.

    By providing reports and analysis, we can show you which tactics and approaches are most effective and how you can further optimise your campaign. This way we guarantee an effective & positive return on investment.

    LET'S GO
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    Google Shopping Ad

    In this case, the product data serves as the basis for the keyword selection.

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    Showcase Shopping Ad

    This ad is based on the grouping of products that are related to each other. Shoppers see several of the online retailer’s products at once and get to know its brand better.

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    Local Inventory Shopping Ad

    Product data is the basis for local inventory. This is important for customers who are looking for a physical shop.

    Frequently asked questions about
    Google Shopping

    When should retailers do without Google Shopping?

    Google Shopping offers retailers an effective way to sell their products online and reach their target audience. If merchants want to achieve broad reach, increase conversion rates and get a positive return on their advertising budget, they should use Google Shopping.

    Here are other benefits:

    • Targeted advertising by placing targeted ads to potential customers
    • High visibility through the most used search engine
    • Positive ROI
    What is the secret to getting the most out of Google Shopping?

    For merchants to get the most out of Google Shopping and achieve the best possible conversion rates, they need a good feel for the cost-per-click procedure.
    However, the CPC procedure does not play the main role. Attention to detail must be present.

    1. a meaningful title – with 70 characters
    2. a good image format – BMP, GIF, JPG, TIF
    3. indispensable: product topicality. The price must be right
    4. feed and product URL match.

    Why does time-consuming keyword research take a back seat?

    Because Google searches out relevant information from the product feed and then matches the product information with the most relevant search queries.

    Do Google Ads achieve the desired effect?

    Yes, because they connect interested buyers with a company’s product range.

    Are Google Shopping Ads of a higher quality than traditional ads?

    Google Shopping Ads score higher in quality because they appear for potential customers who have the intention to buy.

    Do Google Shopping Ads inform you about the impact of the ad?

    Google Shopping ads provide comprehensive data on how your products are performing:

    1. Click-Through Rate (CTR): The CTR indicates how often users clicked on an ad after seeing it. A higher CTR indicates a more effective ad.
    2. Conversion rate: The conversion rate indicates how often users have performed a desired action on the merchant’s website, such as a purchase. A higher conversion rate means that the ad is more effective.
    3. Cost per Click (CPC): The CPC indicates how much a merchant pays for each click on an ad. A lower CPC can mean that the ad is more effective and a higher ROI is achieved.
    4. Return on Ad Spend (ROAS): ROAS indicates how much a merchant gets back in revenue for each advertising dollar spent. A higher ROAS indicates that the ad is generating a positive return.

    Need some inspiration?

    Google Ads projects
    Chiida Spa
    Zahnärzte Burgergut
    Chiida Spa
    Zahnärzte Burgergut

    Facts

    leads
    +1,400,000
    Leads generated
    web
    275
    optimised websites
    check
    98%
    satisfied customers
    nl
    808
    newsletter sent

    Get your free and non-binding offer from us now.

    Contact us

    You will receive an offer for:

    • Project scope

      The first thing we do is sketch out a complete overall picture of your project, mapping out all the details. Desired services and products are also listed here.

    • Milestones

      To track your project efficiently, we create matching milestones. The number varies depending on the scope of the project.

    • Results

      Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.

    • Transparent cost structure

      Open communication is very important to us. This also includes that we transparently communicate all costs incurred to you.

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