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    LEAD GENERATION
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    Google My Business

    Google My Business

    Google My Business: Effective online presence for businesses

    Before digitalisation, companies used printed advertising, such as flyers and brochures, to draw attention to themselves. When potential customers and new customers needed information about a company and its location, they would look in the phone book. In the meantime, in the age of digitalisation, a faster solution exists, whose name is Google My Business. With the help of Google My Business, potential customers can easily and quickly obtain information about a company and its location.

    GET VISIBLE AND FOUND ONLINE: EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE MY BUSINESS

    Google My Business – or Google Business Profiles as it is called today – is a free tool that allows companies to present their business profile and website in Google Maps and Google Search.

    The tool functions as a digital business directory. In addition, companies can contact their customers via the internet. The company profile provides users with important data such as address, website, telephone number and opening hours.

    As a result, users contact the selected company easily, quickly and directly because the profile offers this possibility. With the help of discounts, promotions and special offers, companies motivate their potential customers to become active.

    Advantages resulting from Google My Business

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    Potential customers are always up to date concerning relevant company information.
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    Companies can interact with their customers and increase their chance of attracting new customers.
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    Thanks to Google My Business, businesses expand their presence on the internet.
    LET'S GO

    CREATE YOUR GOOGLE COMPANY PROFILE

    The first step to success begins with registration

    Businesses should have a Google account before signing up for Google My Business. This is followed by a company confirmation before entrepreneurs enter the required data.

    You decide if you want to decide from Google business profiles

    Complete. According to Google, this is how the business profile should be. According to ONELINE, this results in a better ranking of the company in the search results: Business name, website, address, telephone number, and opening hours should not be missing.

    Elements that are indispensable

    These elements should be on your profile: category, product, service & questions and answers should also be present in the company profile.

    Verification and you’re ready to go

    Once the profile has been created and all the information has been completed, the profile still needs to be verified. Google will send a postcard with a verification code to the address provided. Once the code is entered, the profile is officially verified.

    CREATE YOUR GOOGLE COMPANY PROFILE

    The first step to success begins with registration

    Businesses should have a Google account before signing up for Google My Business. This is followed by a company confirmation before entrepreneurs enter the required data.

    You decide if you want to decide from Google business profiles

    Complete. According to Google, this is how the business profile should be. According to ONELINE, this results in a better ranking of the company in the search results: Business name, website, address, telephone number, and opening hours should not be missing.

    Elements that are indispensable

    These elements should be on your profile: category, product, service & questions and answers should also be present in the company profile.

    Verification and you’re ready to go

    Once the profile has been created and all the information has been completed, the profile still needs to be verified. Google will send a postcard with a verification code to the address provided. Once the code is entered, the profile is officially verified.

    A Google business profile is indispensable in today’s world

    A Google Business Profile is essential for businesses today as it allows them to be present online and be found by potential customers.

    By providing important information such as address, opening hours and contact details, businesses can be more easily found by customers looking for products or services in their area. A complete and appealing profile can increase potential customers’ trust in the business and enhance its credibility.

    In summary, a Google Business Profile is an indispensable marketing tool for businesses to increase their visibility and findability in the digital world.

    LET'S GO
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    The underestimated role of relevance

    Relevance requires companies to provide concrete information about their business. Because the algorithm loves accuracy. The better it can judge whether the product or service harmonizes with the user’s search intent, the better the company’s visibility.

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    The indispensable task of activity

    Active business profiles outrank inactive business profiles. Therefore, businesses that fill their profile with updates benefit from a better ranking. Quick responses to customer enquiries as well as their ratings are also a plus.

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    The distinctive function of uniformity

    In the entry, all company data must match the website. This applies in particular to the spelling. Because this is how Google classifies the company as reputable.

    Frequently asked questions about
    Google My Business

    Do businesses need a retail shop to use Google My Business Switzerland?

    No, entrepreneurs and businesses do not need a retail shop to use Google My Business. It is not compulsory to provide an address. Accordingly, freelancers as well as self-employed persons who carry out their activities from home can omit the address data.

    Is it worthwhile for businesses to use Google My Business even though they have a detailed website?

    Yes, it is worth using Google Company Profiles. Because this function serves as a useful addition to the website. In addition, the company information can be accessed on Google Maps.

    What should companies pay attention to when using Google My Business?

    The category choice plays an important and at the same time underestimated role with regard to the optimisation of the Google company profile. This is because users search for categorical terms, products and services.

    Do businesses improve their ranking in search results pages with a Google My Business profile?

    With a professional company entry on Google Company Profiles, companies achieve a good ranking position. However, for this to happen, the three factors of relevance, consistency and activity should match.

    How much does an entry in Google My Business cost?

    Google My Business is 100 percent free of charge.

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