Thanks to several years of experience in the areas of SEA and SEO, we are a verified Google Ads agency. We help to analyze and optimize existing Google Ads accounts. We support and accompany you in the conception and execution of campaigns and are available to advise you in finding suitable keywords.
Google Ads
Profitable search engine advertising with Google
Google Ads, formerly called Google AdWords, is the tool that marketers use to publish paid ads on the Google search engine, YouTube, and other partner platforms. This allows you to advertise and market your products, services, or brand awareness online locally, nationally, or internationally. Geographically, there are no limits. Thanks to strategically well-planned campaigns, tailored to the company, successes are already apparent after a very short time.
Increase reach thanks to target group definition and targeted advertising placement
When it comes to Google Ads, many people think of the search results marked ‘Ad’ that appear at the top of the search results page. However, there is much more behind Google Ads. Google offers several ways to do search engine advertising (SEA). These include Google Search Ads, Google Shopping Ads, Youtube Ads, Local Ads, and Display Ads.
Defining the right target group is essential for the success of a Google Ads campaign. A distinction is made between demographic characteristics, socioeconomic characteristics, psychographic characteristics, and buying behavior. With the right target group definition, ads can be placed specifically for potential customers, thus reducing wastage and costs. In addition to the target group, the timing, e.g. the time of year, is also taken into account when placing a campaign.
However, defining target groups and timing is not enough to perfect the ads. Likewise, the appropriate keywords for the company should be analyzed and determined.
This is why Google Ads comes before traditional print advertising
More targeted advertising thanks to target group definition
Lower costs and higher revenue generation
Higher traffic for online presence
Step by step to success with Google Ads campaigns
Define target group
Before you start creating the Google Ads campaign, you need to think about who your target audience is and what keywords they use to search for your products or services.
Research keywords
Research relevant keywords that the target group uses to search for the products or services. To do this, we use the Google Ads keyword planner or other tools.
Create campaigns
Select a Google Ads campaign with the appropriate keywords to include in your ads. Ensure that the ads are relevant, engaging, and aligned with the needs of the target audience.
Optimize and evaluate campaigns
Monitor and optimize the campaign regularly. The campaign should be adjusted accordingly to achieve the best possible results.
Why are we the right agency for Google Ads?
SEA still ahead of SEO
Google Ads, i.e. SEA, is listed before organic search, SEO, and places the ads on the top ranks on Google.
Know and address target group
With a previous target group analysis, we know exactly how to reach them and place profitable ads.
Analyze and optimize Google Ads
By continuously analyzing campaigns, the resulting key figures can be used to optimize further advertising placements.
Frequently asked questions about
Google Ads
Why should you also focus on SEO despite SEA?
SEO and SEA play hand in hand. Optimizing SEO ensures that the website ranks in good positions in organic search. With the help of SEA, the ranking is pushed even further and the company is recognized by Google.
What all belongs to Google Ads?
The most important terms you should have heard about Google Ads are these:
- Google Search Ads
- Google Shopping Ads
- Youtube Ads
- Local Ads
- Display Ads
But also terms like click-through-rate (CTR), conversion-rate (CVR), display network, and ad extensions belong to the topic Ads.
How much does a click (CPC) on Google Ads cost?
The cost per click is referred to as “cost per click (CPC)”. How high the amount is, can not be said in general, because various factors such as the respective keyword or the ad position and quality depend.
Are there advertising placements on other platforms as well?
The most common platform for placing ads and campaigns is Google, which is also the most effective. However, various social media platforms such as Instagram, Facebook, and TikTok also offer the possibility to place ads. In combination with Google Ads and other social media ads, the reach is further increased and the potential for customer acquisition and revenue generation is increased.
Need some inspiration?
Google Ads projects
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Get your free and non-binding offer from us now.
Contact usYou will receive an offer for:
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Analysis of the current situation
We analyze the current state of your company and can thus optimally find out what is best suited for you.
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Optimization suggestions
As experts, we know exactly what can be optimized for your company in this area. And it is precisely these optimization suggestions that we share with you.
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Project realization
After a successful exchange for analysis and optimization, it comes to implementation. Whereby we get the best possible out of your company together with you.
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Support
Despite successful project completions, it is important not to lose sight of further developments. That is why we are always at your side, supporting and advising you on any developments, concerns, and questions.
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