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    SendGrid

    Sendgrid Newsletter Tool

    SENDGRID SUPPORTS EFFICIENT E-MAIL MARKETING

    Newsletters have become an indispensable part of online marketing. They strengthen customer loyalty and generate new customers. They also inform the target audience about new products, discounts or loyalty campaigns. Practical tools – such as Sendgrid – simplify newsletter distribution. Newsletters are not only an effective marketing tool, but also a way to stay in touch with customers and better understand their needs.


    FAST AND SECURE NEWSLETTER DISTRIBUTION WITH SENDGRID

    Companies that know the benefits of Sendgrid also use the system to manage their contacts.

    The system also enjoys great popularity because it has indispensable implementations. The unsubscribe link for those who do not want to receive emails is integrated.

    In addition, Sendgrid offers a high level of security and reliability when sending newsletters, which is particularly important in times of data protection regulations such as the DSGVO.

    Businesses can be confident that their newsletters will be delivered securely and reliably without having to worry about data protection issues.

    What are the advantages of Sendgrid?

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    The system optimises the delivery rate. Newsletters land in the inbox of the target recipients.
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    The Sendgrid dashboard is user-friendly. Users can quickly and easily see if there were any difficulties with the newsletter delivery.
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    Uncomplicated authentication of the domains
    LET'S GO

    FROM PLANNING TO GENERATING AND USING

    The API key is the basis for successful newsletters

    In order to be able to use Sendgrid, marketers need an API key together with a mail authorisation. They also need to set the server host in their email client to smtp.sendgrid.net.

    The choice of user name plays an important role

    The user name is preceded by the character string apikey.

    The password is related to the API key

    Users set their password to the API key generated in the first step and they are ready to go.

    Implement personalised newsletter campaigns easily with Sendgrid

    Sendgrid offers extensive options for personalising newsletters, including a custom subject line, personalised salutation and customisation of content based on the recipient’s behaviour.

    FROM PLANNING TO GENERATING AND USING

    The API key is the basis for successful newsletters

    In order to be able to use Sendgrid, marketers need an API key together with a mail authorisation. They also need to set the server host in their email client to smtp.sendgrid.net.

    The choice of user name plays an important role

    The user name is preceded by the character string apikey.

    The password is related to the API key

    Users set their password to the API key generated in the first step and they are ready to go.

    Implement personalised newsletter campaigns easily with Sendgrid

    Sendgrid offers extensive options for personalising newsletters, including a custom subject line, personalised salutation and customisation of content based on the recipient’s behaviour.

    Sendgrid has a reliable newsletter reporting system

    Whether and how well newsletters are received by the target audience is answered only by conversions and reader responses.

    But these metrics are not enough. That’s why Sendgrid has additional functions. These allow users to track in real time whether and how well the newsletter was received using various key figures.

    These include, for example, the open rate, click rate and unsubscribe rate as well as information on deliverability and recipient engagement. With this data, marketers can optimise their newsletter campaigns and align them even better with the needs of their target audience.

    LET'S GO
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    Delivered emails including opens and clicks

    For marketing statistics, the information whether the email was received and whether the readers opened it is of enormous importance. Companies build on this knowledge to continuously improve their newsletter activities. Sendgrid provides this information.

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    What is the bounce rate, the number of unsubscribes and what do the spam reports look like?

    Sendgrid also answers these questions reliably because the system presents data that serves as an aid to making sense of the email statistics. Furthermore, companies use this data to improve their newsletter content.

    Frequently asked questions about
    Sendgrid

    Who can companies contact if they have questions about the system?

    Sendgrid has a support department that responds to users’ questions.

    Is Sendgrid a secure tool?

    Definitely. Because Sendgrid impresses with its two-factor authentication to protect the user’s account. In addition, the data is encrypted via TLS.

    Why is it worth using Sendgrid?

    Because thanks to Sendgrid, companies can easily, quickly and reliably send extensive email marketing campaigns and newsletters in equal measure.

    Does Sendgrid also work on mobile devices?

    With the help of Sendgrid, companies create responsive newsletters that adapt to both mobile apps and desktop browsers.

    Are there any disadvantages associated with Sendgrid?

    Sendgrid has price segmentation for different levels. However, the Basic and Free plans do not include an important additional feature: they do not support marketing automation for over 6,000 emails per month. Companies exceed this figure quickly – depending on their subscribers.

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