Whether and how well newsletters are received by the target audience is answered only by conversions and reader responses.
But these metrics are not enough. That’s why Sendgrid has additional functions. These allow users to track in real time whether and how well the newsletter was received using various key figures.
These include, for example, the open rate, click rate and unsubscribe rate as well as information on deliverability and recipient engagement. With this data, marketers can optimise their newsletter campaigns and align them even better with the needs of their target audience.




















