Complete package for successful online marketing
ONELINE is your email marketing agency in Lucerne and offers you the complete package for successful online marketing. We take care of the planning, design and implementation of your email marketing campaigns. Our team of specialists supports you from the initial idea to the evaluation.
With us, you benefit from many years of experience in online marketing and from our local presence in Zug. We know the Swiss market and the needs of our customers. This enables us to offer you tailor-made solutions that are precisely tailored to your needs.
We attach great importance to a personal relationship with our clients. That is why we get to know you and your company in a consultation at the beginning of the cooperation. Only in this way can we get the optimum for your campaign.
Email marketing and its features
Email marketing is the use of email to send advertising or other messages, usually to a group of people. The main purpose of email marketing is to build customer relationships and increase sales.
Email marketing is a form of direct marketing that uses electronic mail as a means of delivering promotional or fundraising messages to an audience. In the broadest sense, any email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to the following:
Sending emails with the primary goal of improving a retailer’s relationship with its current or past customers and encouraging customer loyalty and repeat business.
Advantages & facts of email marketing
Email marketing has a number of advantages over other forms of marketing, such as social media or print advertising.
Some of the advantages of email marketing are:
- It’s affordable – Email marketing is one of the most cost-effective ways to reach your target audience.
- It’s fast – Sending emails is quick and easy.
- It’s personal – Emails are tailored to each individual customer.
- It’s easy to track – You can track who opens your emails, who clicks on which links and how many sales or leads you achieve with each email campaign. So you can refine your approach and make sure you’re getting the most out of your email campaigns.
Different types of e-mail dispatch
There are different types of emails you can send as part of your email marketing campaign. These include:
- Promotional emails – these are emails that advertise a product or service. They can include special offers, discounts or announcements of new products.
- Newsletters – these are regular emails that provide your subscribers with information about your business, industry or the latest news.
- Educational emails – these are emails with valuable content, such as tips, advice or how-to guides.
- Lead nurturing emails – these emails are used to nurture leads and help them progress in the sales funnel.
