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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Target Group Expansion

    Target group expansion

    MORE CUSTOMERS, MORE TURNOVER: TARGET GROUP EXPANSION

    Sales growth. High level of company awareness. Positive image in customer perception. Regular generation of new customers. Regular customer loyalty. In short, the terms mentioned represent the goals of a company. However, in order to realise them, companies focus on an important aspect called target group expansion.

    WHAT IS EFFECTIVE TARGET GROUP EXPANSION BASED ON?

    To carry out a successful target group expansion, it is important to thoroughly analyse and understand the needs, desires and behaviours of the new target group.

    The characteristics, interests and purchasing decisions of the target group must be precisely defined and the competitive situation thoroughly analysed in order to understand the competitors’ offers and advertising campaigns and to identify successes.

    Tests can be carried out to optimise the strategy based on the results obtained.

    What are the advantages of expanding the target group?

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    Increase brand awareness
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    Higher turnover and reach
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    New customer generation
    LET'S GO

    BOOST YOUR REACH: THIS IS HOW YOU SUCCESSFULLY EXPAND YOUR TARGET GROUP!

    Companies can expand the target group in ongoing campaigns

    Companies that use a Google Ads account for their campaigns will find the option Target group extension in their Google Setup account. They activate this with a tick.

    Conduct target group expansion with the right questions

    For a target group expansion, a target group analysis is necessary. Therefore, it is worthwhile to look at the cultural aspects in addition to the demographic characteristics. Which culture does my target group belong to and how can it be expanded?

    Conduct market research

    Market research to identify new target groups and understand their needs, desires and behaviours.

    Analysis of the competitive situation

    Analysis of the competitive situation to understand what offers and advertising campaigns have been developed by competitors for comparable target groups and what successes have been achieved with them.

    BOOST YOUR REACH: THIS IS HOW YOU SUCCESSFULLY EXPAND YOUR TARGET GROUP!

    Companies can expand the target group in ongoing campaigns

    Companies that use a Google Ads account for their campaigns will find the option Target group extension in their Google Setup account. They activate this with a tick.

    Conduct target group expansion with the right questions

    For a target group expansion, a target group analysis is necessary. Therefore, it is worthwhile to look at the cultural aspects in addition to the demographic characteristics. Which culture does my target group belong to and how can it be expanded?

    Conduct market research

    Market research to identify new target groups and understand their needs, desires and behaviours.

    Analysis of the competitive situation

    Analysis of the competitive situation to understand what offers and advertising campaigns have been developed by competitors for comparable target groups and what successes have been achieved with them.

    Thanks to the target group extension, companies also analyse the campaigns in addition to their target group

    A target group expansion motivates companies to adapt their activities to market conditions, because the many different analyses can identify optimisation potential.

    An online marketing agency can help companies expand their target group by conducting an analysis of the previous target group and the market environment and developing a suitable strategy. It can identify relevant channels and platforms and create targeted advertising campaigns.

    By continuously monitoring and optimising campaigns, it can ensure that the expanded target group is reached effectively. Overall, ONELINE can help companies with audience expansion by using its experience and know-how to implement an effective strategy.

    Ready to expand your audience?
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    Target group expansion as a driving force for business growth

    Thanks to the target group expansion, companies analyse their target audience and adjust their campaigns in the course of the expansion.

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    Companies practice target group expansion on different channels

    According to ONELINE, audience expansion is by no means limited to a single channel. Instead, companies can expand their target audience on all channels. These include Facebook, Instagram, Twitter, Pinterest or LinkedIn.

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    No adjustment of the campaign necessary

    Audience expansion is practical because it does not require an adjustment of the campaign. Instead, companies can use an ongoing campaign to expand their target group.

    Frequently asked questions about
    Target group expansion

    Why is it worth expanding the target group?

    Because expanding the target group helps to realise sales growth and generate a higher reach.

    What happens when companies do not practice target group expansion?

    Then they miss out on a sure way to attract new customers, generate higher sales and increase brand awareness.

    How does the target group expansion affect an existing campaign?

    Since the target group extension focuses on a target audience that is similar to the current target group, the campaign reach increases.

    What does the additional reach that companies realise with target group expansion depend on?

    The additional reach depends on the budget and the size of the target group.

    Does a target group expansion also require a campaign adjustment?

    No, customisation of a campaign does not go hand in hand with target group expansion. Instead, companies have the option to simply expand their current campaign to include the desired target group.

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    Kiana Krippen

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