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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Display Publisher

    Display Publisher

    DISPLAY MARKETING IS THE SECRET OF SUCCESS OF SUCCESSFUL ADVERTISING MEASURES

    Display marketing stands for on-screen advertising that internet users encounter every day as soon as they pick up their desktop, tablet, or smartphone. The type of advertising includes animations, images, and videos in addition to the typical banners. Publishers and advertisers are the two players who practice display marketing. While the former provides its advertising space, the latter advertises its products or services.

    HOW DISPLAY MARKETING CAN BOOST YOUR SALES

    Before advertising measures are played out via a display network, an intensive target group analysis takes place. After all, display marketing only impresses with its advantages if it addresses the right audience.

    Moreover, publishers and advertisers pursue the same goal: they want to elicit a reaction from the user. Click on the respective page is the first step of the action. It follows that well-placed ads from a display publisher have a positive influence on customer perception.

    Through specific targeting and appealing advertising media, advertisers can effectively reach their target group and thus increase the chances of success of their advertising campaigns. At the same time, publishers can make their website more attractive through high-quality ads and thus increase their revenues.

    Display publishers impress with various advantages

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    The display corresponds to the needs of the users.
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    The visual character strengthens the corporate image.
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    Advertisers use display publishers because they gain new customers and increase their reach.
    LET'S GO

    HOW TO REALISE THE FULL POTENTIAL OF DISPLAY MARKETING

    Content ads penetrate the subconscious of the user

    Content ads are banner ads that are integrated into the content of the respective website.

    Layer ads prohibit complete ignorance

    Layer ads are a little intrusive because they are superimposed over the entire web presence and briefly cover the content.

    Pop-ups suddenly appear out of nowhere

    Pop-ups are advertisements that pop up when the user is engaged in a certain activity. Users notice these advertisements for a short time.

    Pop-under: the best comes at the end

    This advertisement also pops up, but only when the user wants to close the website.

    HOW TO REALISE THE FULL POTENTIAL OF DISPLAY MARKETING

    Content ads penetrate the subconscious of the user

    Content ads are banner ads that are integrated into the content of the respective website.

    Layer ads prohibit complete ignorance

    Layer ads are a little intrusive because they are superimposed over the entire web presence and briefly cover the content.

    Pop-ups suddenly appear out of nowhere

    Pop-ups are advertisements that pop up when the user is engaged in a certain activity. Users notice these advertisements for a short time.

    Pop-under: the best comes at the end

    This advertisement also pops up, but only when the user wants to close the website.

    Success-based billing models enable accurate cost calculation

    Advertisers book the desired advertising space with the display publisher. As a result, precise billing takes place. Different key figures are available. Consequently, advertisers only pay when users click on the ad.

    Working with an online marketing agency in the area of display marketing can be useful. The agency’s expertise and experience in display marketing can help optimise ads to achieve maximum results.

    By working together, time can be saved and one can concentrate on the core competences.

    Ready to get started with display marketing?
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    Cost per click represents the average cost

    Cost per click describes how much a click on an ad costs on average.

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    Cost per sale is suitable for almost every sector

    With cost per sale, the commission is calculated based on the purchases made. This type of settlement is suitable for almost every sector. ONELINE points out at this point that the tracking should function properly so that the billing method works.

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    Cost per lead describes the contact remuneration

    Cost per lead is a payment method in which payment is made per lead.

    Frequently asked questions about
    Display Publisher

    What does the term banner blindness stand for?

    Display publishers do not always reach the desired target because users have developed banner blindness. They ignore – due to information overload – the numerous banners and pop-ups.

    What is the difference between SEO measures and display marketing?

    Search engine marketing focuses predominantly on a text-based display. Display marketing, on the other hand, prefers graphic elements. That is why display publishers enjoy great popularity. Because graphic representations stick longer in the user’s perception.

    To what extent do ad blockers influence advertising success?

    Ad blockers work against ads in the online space. They block them skilfully. Consequently, ad blockers cause sales losses. Potential customers neither visit the respective website nor make a purchase. For this reason, display publishers must play high-quality ads to achieve the desired success.

    Is display marketing inefficient?

    A minority criticises display marketing and describes this type of advertising as inefficient because users on mobile devices often click on the ad purely by chance. This results in rising costs. According to ONELINE, display publishers should take the advertising message and the format into account to prevent this from happening. A precise examination of the target group counteracts inefficient advertising.

    How can display publishers increase the success of their advertising efforts?

    Display publishers have the power to build a trusted relationship between their users and themselves through their online presence. As a result, users click on the ads much more often.

    What is a sub-publisher?

    Sub-publishers provide traffic for customers via other publishers as an intermediate channel. If a display publisher does not have its own traffic sources, which an advertiser needs, it can obtain the required traffic from other publishers. This makes it a sub-publisher.

    Need some inspiration?

    Display Publisher projects
    Gutschlafen
    Porsche
    Kiana Krippen
    Gutschlafen
    Porsche
    Kiana Krippen

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