Design successful campaigns with a professional display marketing agency for Zug
Display advertising allows companies to reach their target audience more accurately and cost-effectively than with traditional advertising channels such as press or television. In addition, online display advertising allows you to monitor user response and engagement with a brand more accurately than traditional advertising methods.
What is display advertising?
Display is a type of PPC advertising where ads appear on third-party websites alongside content that is relevant to a product or of interest to a specific target audience. Ads can take the form of banners, text, images and videos.
The potential audience reach is enormous and the range of targeting methods available allows the development of focused campaigns in which ads are served to a very specific, highly relevant audience.
- Contextual – targets pages that have specific keywords in the content.
- Placement – targets specific websites or pages.
- Ready-to-buy audiences and interest categories – targets users based on their recent search and web browsing activity.
- Topics and demographics – targets audiences based on the information Google has collected from its users.
- Mobile apps – targets apps that allow advertising.
- Remarketing – targets users who have previously interacted with a website to encourage them to return.
- Social networks
Users can be targeted at different stages of the buying cycle so they are at the beginning or in the middle of a conversion funnel.
Design successful campaigns
With the help of ONELINE, the display marketing agency for Zug, display campaigns can reach the users that companies are really interested in and know they will be interested in. For example, a company knows that its customers are young men between 25 and 34, childless, car enthusiasts with a particular interest in performance and luxury vehicles, but also like to cook and listen to jazz.
With programmatic display, we would take all these valuable consumer insights and turn them into a highly focused display advertising strategy. When businesses choose us as their display advertising agency, they’re in safe hands and we can help target a specific audience at any time of day, on all devices and on pages that potential customers find interesting.
How do we do it?
As a display marketing agency Zug, we start by defining the business goals and then develop a strategy that focuses on achieving campaign objectives and delivering KPIs. Our PPC team of Google and Bing certified professionals then begin working to bring a campaign to life using best practice methods.
Contact our display marketing agency for Zug to benefit from years of professional experience.