There are tons of elements that go into online advertising. You have numerous ad formats to choose from and the possibilities to reach target groups are unlimited.
Display Marketing Agency Switzerland
What is Display Marketing?
Display advertising allows you to reach your target audience more accurately and cost-effectively than traditional advertising platforms such as press or television. In fact, you can track consumer response and interaction with your brand more accurately with online display advertising than with traditional advertising approaches.
How does display marketing work?
Display advertising is a form of PPC advertising where ads are placed on third-party websites alongside content that relates to your product or is of interest to your target audience. Ads can be in the form of banners, text, videos and images.
The potential audience reach is huge and the choice of targeting methods available allows you to develop focused campaigns where ads appear to a very specific, relevant audience.
Display Marketing Agency: What are the advantages of display marketing
- Context: Targets pages that contain unique keywords.
- Placement: Different web pages can be equipped.
- In-market demographics and interest targets: Recent web browsing and search behaviour is included.
- Topics and demographics: Target groups based on Google’s insights from its users.
- Remarketing: targets people who have engaged with your website in advance to keep them coming back.
- Social media: Display marketing and social media often go hand in hand.
Users can be targeted at different stages of the buying process, bringing them to the top or middle of your conversion funnel. This way, your show strategies hit the people from your target audience. When you choose a display marketing agency in Switzerland as your display advertising agency, you are in safe hands. We can help you reach and communicate with your audience at any time of day.
What is the difference between search ads and display marketing?
The display network has nothing to do with search on a search engine platform, while search ads are exclusively about Google.
Ads on Google’s Display Network are served through the Google Ads interface. Thus, display ads work quite differently from their paid search counterparts. The biggest difference is that your ads are not just served in one place, but on different websites.
With display ads, you can put your ad directly in front of customers without waiting for them to find you. This allows you to be more active in the discovery phase of the sales funnel and target people directly.
Display ads can increase your brand awareness online. They can be placed in the following formats:
- Text: A headline, two lines of text and a URL are often displayed in sidebars on the website.
- Banner: This includes images and rich media, so animations and custom layouts can be used.
- Gmail: Displayed in personal inboxes.
- App: Targets specific categories of mobile apps.
Google offers a variety of targeting options ranging from managed placements to website groupings based on audience characteristics.
When your customer is online, it’s important to keep your brand in front of them as much as possible. Not all advertising needs to be intent-based. Sometimes it’s best to reach people when they’re online playing games, reading celebrity gossip or looking at sports stats. Why? Most people spend their time surfing the web without looking for anything in particular. Display marketing is a gentle nudge to explore your business brand.
Display marketing agency: What should be considered in display marketing?
Strengthen brand awareness
Many advertisers use display ads to familiarise the target audience with their brand. Because Google’s display network is so extensive, it offers many places where users can promote their ads to their target audience, resulting in great traffic. If you appear on reputable websites that are popular with your target audience, you will make a serious impression!
No product for immediate sale?
Often there are companies that offer services and products that are unlikely to be bought immediately. With display marketing, you can ensure that your brand stays top of mind. Pay attention to potential customers who are thinking about making a purchase. This is done through retargeting across the Google Display Network.
Insert photographic elements
The advantage of using the Google Display Network is that you can use images in your ads. This is a great way to advertise products that may require more visual demonstrations than a text-only search ad.
Keyword coverage help
With display ads, advertisers can quickly close the gap in keyword coverage and product inventory.
Display marketing and search engines: How do they work together?
The biggest mistake many companies make is to target both search and display networks with the same ad campaign.
The problem is that you don’t get your ads in front of the right customers, so you have to separate the two to be effective. To really take advantage of a combined display and search effort, you need to split them into separate, network-specific campaigns.
For example, if you look at the click-through rate (CTR) of an ad, it may show display and search and tell you different information about your campaign. Display ads typically show lower click-through rates than search because there is no context for the ads to be served. If campaigns are not segmented, CTR insights can be skewed, making it difficult to analyse performance.
Display Marketing Agency Switzerland: How do we proceed?
We as ONELINE, the digital marketing agency in Switzerland, first define your goals and then develop a strategy focused on achieving campaign objectives and delivering KPIs. Our Google and Bing certified PPC team of professionals then begin to bring your campaign to life using the best practice methods we have developed and refined over the last decade.
The range of targeting methods available allows us to create targeted campaigns in which ads are displayed to a very broad and relevant audience.