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    LEAD GENERATION
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    Campaign Analysis

    Campaign analysis

    FINDING YOUR WAY THROUGH THE DATA JUNGLE: SUCCESSFUL CAMPAIGN ANALYSIS

    A campaign starts when a company places an advertisement. This is how companies start their campaigns. Of course, they have analysed their target group beforehand. And when does a campaign end? When companies carry out a campaign analysis. The analysis shows whether the campaign has helped to reach the desired sales and the appropriate target group. The campaign analysis enables companies to evaluate the effectiveness of their advertising measures and identify possible weak points. Based on the results, adjustments and optimisations can be made to make future campaigns even more successful and to use the marketing budget more efficiently.

    CAMPAIGNS ARE NOT JUST ADVERTISING

    A campaign analysis is a systematic evaluation of data and information collected during an advertising campaign.

    The aim is to evaluate the effectiveness and success of the campaign and to identify weak points. In doing so, various key figures such as the reach, the click rate or the conversion rate are analysed and evaluated.

    Based on the results, adjustments and optimisations can be made to make future campaigns even more successful and to use the marketing budget more efficiently.

    What are the advantages of a campaign analysis?

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    Advertisers learn which elements of the campaign were not well received by the target audience.
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    Campaign analysis shows how the target group reacts to previous campaigns.
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    Companies gain insights from this that they use for future campaigns.
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    The art of campaign analysis: data, insights and strategies for success

    In campaign analysis, understanding the campaign elements is important

    Advertisers should have a good understanding of the different campaign elements, according to ONELINE. This helps them to understand why some elements went down well or not so well with the target group.

    How did the target audience react to the campaign?

    Companies must not leave this question unanswered during campaign analysis.

    Compare the effectiveness of the campaign with the goals set

    Companies monitor the final effectiveness of the campaign by comparing the goals set with the goals achieved.

    In campaign analysis, understanding the campaign elements is important

    Advertisers should have a good understanding of the different campaign elements, according to ONELINE. This helps them understand why some elements went down well or not so well with the target group.

    The art of campaign analysis: data, insights and strategies for success

    In campaign analysis, understanding the campaign elements is important

    Advertisers should have a good understanding of the different campaign elements, according to ONELINE. This helps them to understand why some elements went down well or not so well with the target group.

    How did the target audience react to the campaign?

    Companies must not leave this question unanswered during campaign analysis.

    Compare the effectiveness of the campaign with the goals set

    Companies monitor the final effectiveness of the campaign by comparing the goals set with the goals achieved.

    In campaign analysis, understanding the campaign elements is important

    Advertisers should have a good understanding of the different campaign elements, according to ONELINE. This helps them understand why some elements went down well or not so well with the target group.

    The campaign analysis is an important source of inspiration for further campaigns

    Numbers are significant facts. That is why campaign analyses are reliable information partners regarding the success of the campaign. They also serve as a directional guide for the next campaign.

    In summary, analysing past campaigns can be a valuable source of inspiration for future campaigns by helping companies and organisations plan and implement more successful campaigns, better understand their target audience and address trends and behavioural patterns.

    ONELINE spares its partners this part and takes it over completely, analysing campaigns down to the smallest detail in order to plan the most successful campaign possible.

    Analyse campaign now
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    Key Performance Indicators function as reliable indicators.

    KPIs monitor not only the marketing strategy but also the goals that have been set. They also present a breakdown of the results of the campaign.

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    What percentage of the target audience did the campaign reach?

    An important indicator is the percentage of the target audience reached. Because a campaign was anything but successful if it only reached 10 per cent of the target audience.

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    Positive earned media provides reliable indications about the popularity of the campaign with the target audience

    The metric called positive earned media is important because it shows where users have shared the content.

    Frequently asked questions about
    Campaign Analysis

    Is it worthwhile to carry out a campaign analysis?

    Of course, campaign analysis is worthwhile because companies adjust their future campaigns based on the insights gained from it. As a result, the past acts as a wise teacher.

    What happens when advertisers neglect campaign analysis in Switzerland?

    Then they miss an important opportunity to adapt their future campaigns to the needs of the customers. Loss of sales and no increase in brand awareness are the resulting consequences.

    How do companies measure the effectiveness of a campaign?

    To measure the effectiveness of a campaign, it is worth dividing the target group into two target groups. Then compare the behavior of the two groups.

    Should companies do the campaign analysis themselves or hire an online agency to do it?

    If the understanding of the campaigns is there, companies can carry out the campaign analysis themselves. However, if there is a lack of time, it is worth hiring an external marketing agency to do the campaign analysis.

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