Targeted campaigns tailored to the further user behavior of the website visitors and smart retargeting make it possible for us to directly address and retain the desired customer. With us as a direct contact for display marketing, we can quickly interact and adapt the campaigns according to the company’s wishes, potential target group, and suitable circumstances such as seasons or holidays.
Display Marketing
Increased reach thanks to display advertising
Display marketing is an element of classic online marketing that uses graphic advertising media such as images, banners, buttons, and videos. Among other things, display advertising is designed to attract attention and steer the customer’s buying behavior in the desired direction. Thanks to the targeted placement of banner advertising, expenditure can be focused and used profitably.
Digital marketing with banners, pop-ups, videos, and co.
Display advertising can be used in different variations and sizes. For example, as a classic banner in static, animated, or interactive form, as a pop-up on a homepage, as content ads, layer ads, or rich media content.
The goal of such advertising options is to lead the visitor to click on the ad thanks to visual stimuli. The visitor is then forwarded directly to a landing page or web page of the company. With display advertising, as much as possible should happen with as little as possible. Based on a statement or an image, potential customers should feel addressed and thus take the call to action.
The generated clicks thus increase the statistics and contribute to increasing the awareness and, in the best case, the sales of the company.
Display-Marketing vs. Printmedien
Higher visibility of your brand through retargeting
Uncomplicated statistics tracking for online advertising placement
Targeted customer contact
Step by step to success
Target group analysis
The target group to be reached by the advertising campaign must first be identified. Criteria such as age, gender, location, interests, and behavior play an important role.
Choice of advertising channel
Selection of the appropriate platform, such as online banner advertising, social media ads, or out-of-home advertising for the ad placement.
Advertising material design
Creation of meaningful and appealing display advertising. Here, too, there are criteria such as images, videos, or texts that are of particular importance.
Attention increase
Placement of the advertising campaign on the selected advertising channel and monitoring of the campaign performance to make adjustments and improve the effectiveness of the campaign.
Why are we the right agency for display marketing?
Acquisition of the desired customer through analysis
With the help of a professionally conducted analysis of the company, display marketing can be tailored to the potential customer to address them directly.
Different display marketing strategies
Whether it’s banners, pop-ups, videos or rich media content, we can help create and advise on areas of use.
Interaction with other marketing measures
Since display marketing successes can be further enhanced with other measures, ONELINE can also help in this respect.
Frequently asked questions about
Display Marketing
What distinguishes display marketing from Google Ads?
Google Ads are direct advertising placements on Google’s search engine. Display marketing, such as banners, can also be placed on various platforms.
Why invest in display ads?
Screen advertising directly addresses the potential customer thanks to target group definition without wastage. The visual effects ensure that the visibility of the company is increased.
How is display advertising financed?
Financing can be done in two ways:
- Cost-per-mille (CPM) – here the advertiser sets a price per thousand impressions.
- A payment is due for each action of a user. A distinction is made between (cost-per-click) – the cost of a click, (pay-per-lead) – the cost of a registration or (pay-per-sale) – the cost of a purchase.
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Analysis of the current situation
We analyze the current state of your company and can thus optimally find out what is best suited for you.
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Optimization suggestions
As experts, we know exactly what can be optimized for your company in this area. And it is precisely these optimization suggestions that we share with you.
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Project realization
After a successful exchange for analysis and optimization, it comes to implementation. Whereby we get the best possible out of your company together with you.
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Support
Despite successful project completions, it is important not to lose sight of further developments. That is why we are always at your side, supporting and advising you on any developments, concerns, and questions.
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