Digital marketing is everywhere these days – it is the new modern advertising medium. Where print media such as flyers, advertisements in printed newspapers, or even analog banners were used in the past, today it is the World Wide Web with all its versions. How to deal with it, however, has to be learned. And that’s where the digital marketing agency comes in.
Tasks of a digital marketing agency
The task of a digital marketing agency is to guide its clients and show them where there is a need for optimization and how to successfully implement such marketing strategies. The agency serves as a direct contact partner for strategies, campaigns, optimizations, analyses, and further implementations.
Core competencies
The core competencies of an agency can be quite different. Some focus more on project management and others offer content creation and design as well as development. It is important to find out what exactly the agency offers and what the future goal will be for the company.
SEO
Search engine optimization – that’s SEO. It is the optimization of organic search. SEO usually focuses on certain keywords that are matched to the company. With the help of these keywords, one tries to optimize the keywords with the help of technical optimizations such as page speed or monthly blog posts. And they do this in such a way that they can rank in the first 10 places on Google, or at least very high up. This helps a company to gain more visibility and more visibility also means more customers. This in turn boosts sales.
Newsletter
Newsletters are one of the most important tools in digital marketing. Sending out a newsletter can remind existing customers of the company and draw their attention to any services, innovations, or promotions. However, it is important that the newsletters are planned correctly and that the content and time of dispatch are right. – And finding this is sometimes not so easy. That’s why many companies seek help from a digital marketing agency like ONELINE.
Social Media
Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, and Snapchat – are all social media platforms that can also be very interesting for companies. Because thanks to them, the target group can be addressed specifically. It is a way for many users of the platforms to be a little closer to the company and to find out first-hand about all the innovations and publications. In this day and age, social media is indispensable. As a digital marketing agency in Lucerne, ONELINE naturally also offers
Web development
Web development is the programming of websites as well as applications and mobile apps. However, programming is not the only core competence of an agency, but also the strategic approach, project planning, design, and project management. – Many things that need to be taken into account and which, in combination, lead to respectable results.
Content
Some digital marketing agencies also specialize in content. This includes, for example, the creation of texts. Be it SEO texts for the optimization of organic search, advertising texts for ads, or even website texts as a company and service presentation.
The offers of many digital marketing agencies could not be more different. That’s why it’s all the more important to choose your agency carefully. Because usually, as soon as you have found the right agency, it also turns into a long-term cooperation.