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Storytelling and UGC Agency

CONTENT IS STILL KING

What has continuously fascinated people from the Stone Age to the present day? What is the name of this fascination that cannot be dismissed even by the downright change of the throne? Storytelling is the name given to the enthusiasm of adults and children alike. Moreover, storytelling is as old as humanity itself. Ever since people have been able to speak, they have been telling each other true and untrue stories. Companies also use the enthusiasm for stories to arouse interest in their content.

Good storytelling follows a basic scheme and yet scores with uniqueness

According to ONELINE, storytelling represents a fascinating combination of unique and yet standardised. Because a story is unique, but follows a universal basic pattern.

It is made up of the four P’s: People, Plot, Place, Purpose. Storytelling is an extremely effective method of attracting the attention of the target group and building a connection with them.

The concept of the four P’s – people, plot, place and purpose – makes it possible to structure a story while ensuring that it is aligned with the needs of the target audience.

What are the advantages of storytelling?

Storytelling arouses emotions and the interest of readers.

Storytelling creates a deep bond between narrator and reader.

Storytelling can ALWAYS be customised.

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Stories that stay: How to convey an unforgettable message with storytelling

Which characters appear in the story?

The characters play an important role in the story, because the audience is definitely rooting for the protagonists and against the antagonists. The main character can also be an object.

Where does the story take place?

In storytelling, location plays an important role because it creates depth and tension. It also provides readers with information and stimulates the visual imagination. However, the location of the action should have a relation to the main character.

What is the plot like? Is it a conflict or a journey?

Content without a conflict is not alive. However, conflict is not synonymous with a villain, because conflict and tension come in many varieties. At this point, ONELINE points out that conflicts give readers the chance to empathise and ask questions. Otherwise, the audience quickly loses interest.

What is the goal of the story? What does it want to communicate to the readers?

Throughout the narrative, it must be clear to readers why they are reading this story. Content that uses storytelling has a goal. This can be, for example, that the audience realises their dreams. Good storytelling clearly communicates the goal behind the story.

Stories that stay: How to convey an unforgettable message with storytelling

Which characters appear in the story?

The characters play an important role in the story, because the audience is definitely rooting for the protagonists and against the antagonists. The main character can also be an object.

Where does the story take place?

What is the plot like? Is it a conflict or a journey?

What is the goal of the story? What does it want to communicate to the readers?

Content marketing and storytelling are symbiotic

Storytelling and content marketing stick together like peas and carrots. Because integrating the brand message into a story has become an essential foundation for a company. That’s why storytelling in content marketing is not just a term, but a popular tool.

Why does it make sense to work with an online marketing agency?
First, professional agencies have experience and expertise in storytelling and content marketing.

Secondly, agencies can help develop a comprehensive content marketing strategy that is tailored to the company and aimed at long-term impact.

But these are by no means all the reasons that speak for an online marketing agency. If you would like to learn more, click on the button.

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Creating stories – connecting people

Companies use storytelling in content marketing because they have the power to make up stories. They can create a different reality – with the help of language.

Stories influence the attitude and mindset of the audience

Touching. Captivating. Suspenseful. Entertaining. This is true of good stories. Consequently, they have the power to change the mindset of the audience. That’s why storytelling is used in content marketing.

Good stories are unique

Storytelling is suitable as a tool for content marketing because the creators can always invent a unique story. Copying? Unnecessary and undesirable.

Frequently asked questions about
Storytelling

Why does storytelling act as a good tool for successful content marketing?

Because storytelling touches readers emotionally, influences their way of thinking and motivates them to take action.

What element positively influences storytelling?

Stories that reflect principles. Decisions based on the principles presented are held in high esteem by the audience. Why? Because principles are something for eternity. They cannot be undone by modernity. Especially in times of crisis, principles are an important cornerstone.

What is out of place in a good story?

Copying. Nothing is worse than trying to succeed by imitation. Even in storytelling, it is better to fail at originality than to succeed by imitation.

Who or what belongs in a good story?

Person. Place. Purpose. Action. This quartet belongs in every story, whereby instead of a person, an object may also take on the role of the protagonist.

For whom is storytelling suitable?

Storytelling adapts to the needs of the business. That’s why really EVERYONE can integrate storytelling into their content marketing.

What happens when companies don’t use storytelling?

Then they miss a wonderful opportunity to win over their audience and stand out from the competition.

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Storytelling and UGC Agency

CONTENT IS STILL KING