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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Content Creation

    Good & Unique Content Creation

    GOOD CONTENT SECURES THE EXISTENCE OF A WEBSITE

    Why is content creation essential? Quite simply, because content creation is an indispensable marketing tool. Because content creation means offering meaningful information to its readers. This motivates potential customers to visit the website. Anything else? You bet! Existing customers return to the website again and again because they associate content creation with high-quality engagement.

    CONTENT CREATION INCREASES CORPORATE SUCCESS

    Content creation is directly related to business growth. This is because content creation has an impact on the chosen target group.

    Good content builds trust. Trust, in turn, causes an increase in sales. To realise this goal, companies need to know their target group. Content creators therefore know exactly what content their audience prefers.

    What are the advantages of content creation?

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    Content creation creates trust and strengthens customer loyalty.
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    Content creation represents professionalism in the respective field.
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    Content creation increases turnover.
    LET'S GO

    Creative ideas for effective content creation

    Create recognition value

    Creating content scores with a positive side effect: it creates a library of impressive resources and images that customers associate with the corporate brand. Powerful images reinforce the aesthetics of the brand. For social media, images are particularly important because users are more likely to click on images than text.

    SEO and content creation act as an unbeatable team

    Search engine optimisation should definitely be a part of content creation. Because this increases the probability that potential customers will find the website. Keywords and metadata should not be missing in the creation of successful content.

    Content creation generates leads

    Every new content increases the chance of winning new customers. This is because new content arouses the interest of numerous other people. This results in the beginning of a new relationship. In this way, content creators generate a lead. Social media channels are excellent for spreading content. Instagram, Pinterest and Facebook top the list of successful social networks.

    Good content stands for existing expert knowledge

    Expertise convinces potential customers to take up the offer presented. This is especially true when content creation is used to differentiate from the competition. In addition, good content helps potential customers to solve their problems. Regular content serves as proof of expert knowledge in the respective field.

    Creative ideas for effective content creation

    Create recognition value

    Creating content scores with a positive side effect: it creates a library of impressive resources and images that customers associate with the corporate brand. Powerful images reinforce the aesthetics of the brand. For social media, images are particularly important because users are more likely to click on images than text.

    SEO and content creation act as an unbeatable team

    Search engine optimisation should definitely be a part of content creation. Because this increases the probability that potential customers will find the website. Keywords and metadata should not be missing in the creation of successful content.

    Content creation generates leads

    Every new content increases the chance of winning new customers. This is because new content arouses the interest of numerous other people. This results in the beginning of a new relationship. In this way, content creators generate a lead. Social media channels are excellent for spreading content. Instagram, Pinterest and Facebook top the list of successful social networks.

    Good content stands for existing expert knowledge

    Expertise convinces potential customers to take up the offer presented. This is especially true when content creation is used to differentiate from the competition. In addition, good content helps potential customers to solve their problems. Regular content serves as proof of expert knowledge in the respective field.

    The underestimated role of empathy in good content creation

    Good content is based on an even better empathy ability. Readers should rate the content as good. To do this, companies need to know what challenges and problems their target group is struggling with.

    An online marketing agency has a team of experts who specialise in different aspects of content creation, such as content strategy, content writing, graphic design, video production and social media management.

    This means that the agency is able to create a comprehensive content plan that takes into account the needs and desires of the target group while meeting business requirements.

    Get started now with Content Creation
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    What moves the target group?

    What problems does the selected target group face? Different tools provide frequent search queries that serve as evidence of the challenges users are facing.

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    Good content serves as a solution to the problem at hand

    Users ask questions and expect answers in return – in the form of detailed content. Websites that provide answers to the questions not only land high in the search engine rankings, but also enjoy great popularity among users.

    Frequently asked questions about
    Content Creation

    What happens when companies neglect content creation?

    They go under and lose the competition against companies that practise content creation regularly. Moreover, they do not generate leads and do not enjoy expert status in the customers’ perception.

    Don’t companies support their competitors with content creation?

    Loyalty and the development of a stable customer relationship are in the foreground when creating content. What the competition does with the content is in the background. Good content gives a company the well-deserved expert status.

    Which elements belong to the area of Content Creation Switzerland?

    Good content convinces with high quality. The content is also search engine friendly. Relevant. Important. Useful. This trio plays an important role in successful content creation.

    How do companies create an emotional connection with their audience?

    Addressing readers directly with a “Du” or “Sie” works wonders. Readers feel understood as a result. For this reason, they identify much more quickly with the company’s offer.

    Where in the content is the most relevant information to be found?

    The most important information ideally appears right at the beginning. They motivate the audience to read on and also motivate them to take action.

    How much does good content creation cost?

    This question cannot be answered in a blanket way, as content creation starts at free and can be worth up to CHF 3,000. The time required plays an important role in the cost calculation.

    NEED SOME INSPIRATION?

    Customer projects
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    Chiida Spa
    Zahnärzte Burgergut
    ROCKEN
    Chiida Spa
    Zahnärzte Burgergut

    Facts

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    +1,400,000
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    275
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    98%
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    • Project scope

      First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.

    • Milestones

      In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.

    • Results

      Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.

    • Transparent cost structure

      Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.

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