Being visible online is no longer optional—it’s a necessity. If you can’t be found online, you lose potential customers. And often to competitors who have done their homework when it comes to search engine optimization. This is exactly where professional SEO services come in: they not only ensure that your website is found, but also, and more importantly, by whom!
This is no longer just about classic SEO. With Answer Engine Optimization (AEO), content is adapted to AI-supported search and voice assistants, while geo-targeting (GEO) ensures that you are present locally exactly where your customers are searching.
Classic SEO: the foundation of all SEO services
Classic search engine optimization continues to form the basis for being found online. The goal is to optimize your website so that it appears as high as possible in organic search results.
Among other things, an agency takes on the following tasks:
- Technical optimization: Improve loading times, clean page structure, mobile-first design.
- Content optimization: Align texts with relevant search terms and topics, create added value for the user.
- On-page SEO: Structured headings, meta tags, internal linking.
- Off-page SEO: Backlink building, digital PR, mentions on high-quality platforms.
An example: A medium-sized mechanical engineering company was able to increase its organic visibility by 120% through targeted SEO optimizations—without any additional advertising budget. The key was a combination of high-quality content and technical cleanup of the website.
AEO: Answer Engine Optimization
With the advent of voice assistants such as Alexa, Google Home, and Siri, as well as AI search systems such as ChatGPT and Perplexity, search behavior has changed fundamentally. Users are increasingly asking complete questions and expecting precise, direct answers.
Answer Engine Optimization (AEO) is specifically designed to provide precisely these answers — in such a way that they are given priority by search engines or answer engines.
An agency focuses on:
- Structured data (Schema.org, JSON-LD) for clear content labeling.
- Concise formulations in natural language.
- FAQ sections and how-to guides that specifically answer user questions.
- Optimization for featured snippets and knowledge panels.
Practical example: Through targeted AEO measures, an e-commerce shop for household appliances was able to regularly appear in the so-called “Position Zero” with its product pages — i.e., directly as a response box at the top of the search results.
GEO: local search engine optimization
Local visibility is extremely important, especially for companies with a regional focus. GEO (geo-targeting or local SEO) ensures that your company appears prominently in search queries such as “hairdresser nearby” or “B2B agency Munich.”
The most important services provided by an agency in this area include:
- Google Business Profile optimization with up-to-date data, images, and posts.
- Local keywords and customized content for each relevant region.
- Consistent NAP data (name, address, phone) across all platforms.
- Regional backlinks and business directory listings.
A restaurant that was previously difficult to find online was able to increase its reservations by 40% within six months—simply because it reliably appeared on the first page of all relevant local searches.
Why is the combination of all SEO services so important?
SEO, AEO, and GEO are not separate disciplines. In a modern SEO agency, they work together seamlessly. This means:
- Klassische SEO sorgt für Sichtbarkeit in den organischen Suchergebnissen.
- Classic SEO ensures visibility in organic search results.
- GEO ensures that you remain visible in your region.
This combination covers the entire customer journey — from the initial need for information to the specific purchase intention to the local search.
This is how professional SEO agencies proceed
A reputable provider of SEO services will never just insert a few keywords. Instead, they follow a structured process:
- Analysis & Audit
Review of current website performance, technical SEO factors, and competitive landscape. - Strategy development
Customized plan that combines SEO, AEO, and GEO in a meaningful way. - Implementation
Technical adjustments, content creation, data structuring, local optimizations. - Monitoring & Optimization
Regular evaluation of results and adaptation to new trends or algorithm updates.
What are the current trends in SEO services?
The search engine landscape is evolving faster than ever. And with it, the demands placed on SEO agencies. The most important developments include:
- Integration of AI into content creation and analysis.
- Mobile-only indexing: Google only evaluates the mobile version of a website.
- Voice search optimization: More and more search queries are being made via voice command.
- User experience as a ranking factor: loading speed, navigation, and ease of interaction are becoming increasingly important.
An agency that constantly adapts its SEO services to these trends ensures that your visibility is secured not only today, but also in the future.
