Online Live Chat – digitally personal
Surely you have often heard that the difference between online and offline business is personal contact. Thus, the contact in classic shopping is much stronger, because the customer is in the store and you can also talk to him. As an online business operator, you have rather fewer chances to address the customer directly. Wrong!
In the online sector, we go one step further. Many people don’t know that online stores can also establish and strengthen personal contact with store visitors, and they can do this with a simple tool. Using Live Chat you can write to the customers who are in the online store and pick them up.
For your project, you can choose a live chat program and see in the analysis tool exactly where your customers move and what they are looking at. The customer has the option to use the live chat to ask questions and get more information. Also, you can proactively write to your customers directly and give them the signal that they can contact you if more information is needed. So a simple “Hello, I’m happy to answer any questions you may have on live chat” can be enough to win the customer over.
Live chat is one of the biggest sales boosters in online shopping in my opinion, for the following reasons:
- No contact hurdle
- Quick contact with the customer
- The customer is not embarrassed as they are not face to face
- It is personal and private, as you can ask anything and no other customer is listening in
- You can see what product the customer is choosing
- Live chats can be connected to a cell phone and used anywhere
- You can write to several customers at the same time. In classic shopping, you can serve only one customer at a time.
The live chats offer interesting features like:
- Signal when a message is received
- Signal when a new customer visits the site
- Signal when a customer visits certain pages
- Page targeting shows where the customer is located
For your project, depending on your CMS or store system, I recommend you look for a suitable live chat and install this for your mobile as well. You can amaze your customers when they write to you in the evening and you write back.
Multi-Level Marketing
Surely you know the classic multi-level marketing and maybe you have tried your luck in it yourself. As a rule, you have to buy certain product lines and sell them yourself. In addition, you need to expand your sales network so that you can generate additional passive income.
The disadvantages are that you usually have to invest a lot of money and time to become successful. For this reason, I thought about how to apply this strategy to online business and so my personal Multi-Level Online Marketing was born.
Multi-Level Online Marketing
Let’s assume that you run an online store with various sports products. You could, thanks to the experience you gained from this book, increase your sales enormously and you also have your “groupies” who love your products. In my opinion, you should always reward this loyalty, because these people are your indirect advertisers.
In online marketing, as you surely know, their several bonus point systems given when you subscribe to a newsletter, refer a friend, or anything else.
However, most customers always have money in mind as their motivation – either to save money or earn money.
So you can create a personal coupon code for your loyal customer, let’s call him Toni (Toni-Müller-10), where he will get a 10% discount on every order. He can also share this code and thus do something good for his friends by giving them a 10% discount as well. For this recommendation, you can credit Toni with 5% of the shopping cart value of his colleagues. This way you turn customers into sellers at the same time. Toni will now actively recommend your products because he will be rewarded for them. This is similar to the Affi