Do inner values really count? Not when it comes to the layout and composition of your internet presence. Here, appearances count too! Not only do you lose customers with confusing structures and excessive color and font design, but search engines like Google also include the user-friendliness of your website in their ranking.
Of course, you can use modular systems to create your own website independently. But this requires a great deal of effort and an uncertain outcome. If you want your target group to find your website and stay on it, you should trust a professional web design agency like OneLine. With our experienced web designers at your side, you can trust in the high quality of your online company page. They will design a website for you that meets your requirements, makes your brand visible and guarantees you sales growth.
Why do you need an appealing web design?
Are you busy with your business? And you are wondering why you should hire a web designer for more visibility and a more customer-friendly experience? We’ll give you the reasons!
1. The world is constantly changing. Trends come and go and even regular customers expect you to keep up with the times. Perhaps they would like to hear something new from you, but it’s been weeks since your last blog post? Quickly checking your smartphone, but your site is not optimized for mobile? They recommend you to their friends, but they can’t find their way around your site? New customers form an initial opinion of websites in less than a second. If the design is not well thought out or downloads are slow, they will leave your site again. Assuming they can even find you in the midst of all the competition.
2. That brings us to high competition. Not only does your online presence represent your brand to the outside world, but visually appealing layouts also keep interested parties on your site. If you want to outdo your competitors in the fight for customers and skilled workers, you need a unique selling point. You will only be listed at the top of Google and found in search queries if you use the keywords that are necessary in a meaningful way. And skilled workers also take a close look at potential employers on the internet. They are in short supply in Switzerland. So they have the choice – and usually choose modern brands with high-quality websites.
3. Your web design agency knows the rules of web development. These include unrestricted readability on all devices with responsive design. They include the cleanliness of your code and maximum data security. And an interplay of performance and visual design, easy accessibility, clear structures and customized content writing. All factors that our web designers have perfectly mastered.
What makes good web design?
Good web design plays a crucial role in the important user experience. It determines whether users feel comfortable on your site. The more precisely you tailor your internet presence to the needs of your target group, the longer they will stay on your site. The higher the probability of a purchase. And the more likely they are to recommend your services to their friends.
Of course, opinions on what is “good” are subjective – what appeals to one person’s taste will never appeal to everyone. Nevertheless, certain standards according to general rules define high-quality websites.
Your users want to find their way around quickly. Placing the menu at the top of the page allows the desired information to be retrieved immediately. The sub-items for internal forwarding also require a good overview and clear structure. Simplicity is required here. Intuitive site navigation should involve a maximum of three levels, be reduced to essential content and elements, and display your contact details prominently.
Design your appearance consistently across all pages. This will create a recognition factor and strengthen your branding. Limit the selection of colors and fonts to a maximum of five each. You can adapt the background to individual topics, but your logo should always be in the same place. And stay true to yourself: don’t create an image that doesn’t really reflect your company philosophy.
· Content credibility and honesty are also extremely important. Focus on your customers’ needs and describe your offering in a way that is easy to understand. Combine professionalism with personality, list references and give people a glimpse behind the scenes. References to your social media channels show your modern image, search engine optimized content leads to higher visibility, and emotional texts spark interest. When it comes to images, strike a balance between creative animations and informative graphics.
Finally, quick access and smooth navigation on all technical end devices such as tablets, smartphones or netbooks ensure barrier-free surfing. And thus a longer time spent on your website, increasing customer satisfaction and growing reach.
Why rely on OneLine?
First impressions count. Retain existing and attract new customers with the help of our experienced web design agency. Our dynamic team at OneLine is there for you in all areas of online marketing – including web design. Fujifilm, Volvo from Baar in Switzerland, Chiida and Rocken are just a few of our satisfied major customers. Regardless of your industry and company size, our specialized web designers will create an individual, customized website for you. They
analyze your existing online presence or the current status and goals of your start-up, plan your website structure, create sitemaps, wireframes and SEO
design prototypes of suitable layouts, select images, place call-to-action buttons and visualize your suggestions with mockups
develop your website using tools such as JavaScript or HTML, write codes and integrate elements such as contact forms or e-commerce as needed
Test your website on different devices and browsers for smooth usability, user-friendliness and search engine optimization.
And of course, our unique marketing agency from Zurich will not leave you alone even after the projects are completed. We are always there for you. With our long-term partnership, you ensure long-term successful results for your company. Get in touch anytime!
