Marketing Agency? Companies have always been able to attract new customers by advertising their products or services. However, in today’s fast-paced world, well-thought-out marketing strategies are becoming increasingly important for companies of all kinds. This is the only way to react flexibly to new market requirements and to tailor your offers to the demands of your customers and business partners. And to ensure long-term economic success.
But what is the best approach? Which of the many advertising options offers you truly efficient strategies? As experienced full-service marketing experts from Switzerland, we know the answer. We tell you what tasks marketing agencies have and how individual providers differ. And we give you tips on what to look for when choosing your marketing agency.
What is a marketing agency?
What tasks do marketing agencies perform? Their name gives it away: these industry professionals offer services related to communication and advertising. They always focus on their clients’ goals. Do you want to increase your sales or refresh your brand image? Do you want to launch a new product or hire more employees? For these and many other concerns, marketing agencies are the right point of contact. However, the range of services is as extensive as the number of providers on the Swiss market.
What types of marketing agency are there?
Due to the wide range of tasks involved, many industry experts have specialized in a subfield of marketing:
Classic communication agencies take on general advertising tasks in the predominantly analog area. They design posters, flyers and brochures, advise companies on their branding, pricing and the distribution of their offers.
Public relations agencies focus exclusively on your public relations. They design strategies for smooth communication with your stakeholders, maintain your brand image, organize events and mediate in crisis situations.
Media agencies know media channels inside out. After precise analysis of your wishes and target groups, they know where you can achieve maximum reach and the highest efficiency. And they select the appropriate medium for your ad: from banners in sports stadiums to television and online advertising to newspaper ads.
Web agencies focus on digital applications. These include the development of intuitive apps and system interfaces, but above all the design of customer-friendly websites. They ensure a structured layout, easy-to-understand operation and a design that is aligned with the company’s philosophy.
Online marketing agencies are dedicated to your online presence. They perform all the tasks associated with internet marketing that can increase your visibility. These range from posts on social media channels to search engine advertising and the promotion of online shops.
Digital marketing agencies combine the tasks of web design and online marketing agencies. Their services range from SEO measures to mobile app developments and the use of digital media in offline mode.
Social media marketing agencies know the details that distinguish individual social media platforms from one another. They know which approach arouses the interest of Facebook or TikTok users, whether you can better market yourself on XING or LinkedIn. In short: they manage your social media presence, thereby increasing your conversion rate and saving you the need for your own personnel.
SEO agencies are absolute professionals in the field of search engine optimization. They design high-quality content with keywords, ensure appropriate links and design user-friendly websites. These are the three aspects that Google and other search engines’ algorithms respond to. This will improve your ranking position and your visibility on the web.
SEA agencies are the perfect point of contact if you want to place paid advertisements on the internet. If your “search engine advertising” appears high up on the first page of a search engine, your chances of a higher number of clicks and acquiring new customers increase.
Influencer marketing agencies rely on the persuasive power of popular personalities. From their extensive pool of influencers, they select internet stars who perfectly convey your brand image to the outside world. They present your products or services in an authentic, credible and appealing way on online and social media channels, thus attracting the interest of your target group.
Full-service agencies like OneLine combine these diverse marketing services under one roof. We provide you with the desired all-round package of public relations and SEO, content creation and app development, Google Ads and Twitter posts. Our team composition means that we handle each sub-area just as competently as specialized marketing agencies. That’s because we are all professionals in our respective fields. And together, we guarantee you maximum success.
How do you recognize a reputable marketing agency?
Now you know which marketing agencies you can choose from. But the competition is still fierce – and you want to make sure that the agency is reliable? Separating the wheat from the chaff is possible – even without industry knowledge or third-party recommendations. You can recognize reputable marketing agencies by the fact that
they are always responsive to your needs
the same employee takes care of your request from start to finish
they point out unrealistic expectations to you
they discuss their strategies and campaigns with you
they adhere to the agreed budget
they regularly and proactively inform you about the efficiency of your marketing measures
However, the quality of the experts cannot be deduced from the number of employees or the year of foundation of a marketing agency. Young, dynamic teams can be more enthusiastic and creative than experienced family businesses. At the same time, internationally renowned agencies have a reputation to lose. Listen to your gut feeling after a first personal meeting.
What does a Design agency do?
Let’s recapitulate the tasks that marketing agencies generally take on. As a service provider, they plan, design and implement your marketing strategies. They acquire new customers, expand your reach, promote your products and ensure a high-quality brand image. The professionals decide which measures to use, depending on your objectives. Come to us, and all options will be open to you. We will design your online shop, refresh your branding or strengthen your attractiveness as an employer. That’s because we are a team of specialists with a wide range of areas of expertise. And that’s how we can tailor your marketing to your needs – and guarantee lasting economic success.
