Being found online is more important today than ever before – but simply placing ads is not always enough. To ensure that your advertising does not disappear into digital oblivion, you need more than just a good strategy. This is exactly where a Google Ads agency comes in. But what exactly does it do, and why is it worth investing in professional support?
What does a Google Ads agency do?
Before we talk about how to find the best agency, the first question that naturally arises is: What exactly does a Google Ads agency do? The range of tasks is broader than many might think.
Strategy & consulting form the basis
Before placing an ad, you should first develop a well-thought-out plan. A Google Ads agency can help you with this by analyzing your company, your target audience, and your competitors to develop an optimal campaign structure. This includes:
- Selecting the right keywords
- Defining target audiences
- Determining bidding strategies
- Developing a suitable ad design
Creating and optimizing Google Ads campaigns
Simply placing ads does not guarantee success. A professional agency will support you and ensure that your campaigns are optimally positioned. This includes:
- Creating appealing ad texts
- Using A/B testing for optimization
- Using extensions such as sitelinks or call extensions
- Continuously adjusting bids to optimize costs
Continuous monitoring
One of the most important tasks of a Google Ads agency is the permanent monitoring of campaigns. Click numbers, conversion rates, and cost per click (CPC) must be kept under constant review. Depending on requirements, ads should be optimized regularly. The goal: maximum efficiency at minimum cost.
Remarketing & targeting
Not every visitor to a website becomes a customer immediately. A Google Ads agency therefore relies on remarketing strategies to target interested parties again. This ensures that potential customers are reached with the right message at the right time.
Reporting & transparency
Success must be measurable. Professional agencies provide you with detailed reports that show exactly which campaigns are working and where there is potential for optimization. This gives you full control over your advertising budget.
The best tips for finding the perfect agency for your business
Choosing the right Google Ads agency can be crucial to the success of your advertising campaigns. But how can you tell which agency is right for you? The fact is, you should ask yourself a few questions beforehand. What does your business need? What have you already achieved on your own? A well-thought-out approach will help you avoid making the wrong decisions. Use the following checklist to review the best providers and find an agency that meets your needs.
1. Create a checklist
Before you start your search, you should clearly define what is important to you in a Google Ads agency. The following questions will help you distinguish reputable providers from dubious ones:
- Does the agency work professionally and transparently?
- Can the agency provide convincing references and success stories?
- Are flexible contract models offered?
- Is Google Ads a core competence of the agency or just a secondary service?
- Is there transparent insight into the strategy and working methods?
- Does the agency have recognized Ads and SEA certificates?
- Do customers always have access to their own Google Ads accounts?
- Can the agency demonstrate technical expertise through specialist articles or seminars?
- Does the agency adhere to Google’s guidelines for third-party providers?
2. Build a basic understanding of Google Ads
A certain amount of basic knowledge about Google Ads can help you ask the right questions and expose unrealistic promises. Find out about:
- The different bidding strategies
- The difference between search, display, and shopping campaigns
- Important key figures such as CPC, CTR, and conversion rate
3. Check transparency and communication
A good agency will keep you regularly informed about the progress of your campaigns. Pay attention to whether:
- Clear reports and regular updates are provided
- The agency responds to your individual goals
- You get insight into your own advertising account
4. Don’t accept false promises
If an agency guarantees you first place on Google or promises immediate success, you should be skeptical. Google Ads requires ongoing optimization, testing, and adjustments – no reputable agency can guarantee that you will always rank first for every keyword.
Is a Google Ads agency right for you?
Running Google Ads successfully requires not only technical knowledge but also experience. A Google Ads agency takes care of this for you and ensures that your budget is used wisely – without wasting money. This allows you to reach exactly the right customers, increase your sales, and get the most out of your advertising.
