Good visibility in Google’s search results is crucial for companies and website operators. A higher ranking not only means more traffic, but also a better chance of attracting potential customers and achieving your own goals. But how do you manage to climb up the seemingly endless list of search results?
Google ranking optimization is a multi-layered process that includes both technical and creative aspects. We want to show you the key strategies and techniques that every website owner can use to increase their visibility and ensure long-term success in online marketing. From choosing the right keywords to improving page loading speed and creating high-quality content, we will show you which factors are crucial and how to use them in a targeted manner to position yourself successfully in the digital competition.
What factors do I need to consider for Google ranking?
Many factors play a very important role in Google ranking and a website or store can only be at the top if these factors interact perfectly.
Choose the right keywords
When creating a website and the individual texts, it is important to find the optimal search terms. Identifying suitable keywords is a major challenge for many website operators. Consider what your customers are really searching for and how often they do so. Search intent also plays an important role. You should also ask yourself these questions:
- If you want to be found regionally and offer a service in a specific city, for example, then you should focus precisely on this. So “Service X and city”.
- Do you want to be found for several keywords? Then it’s best to use special optimization tools.
Internal links
Internal links are also relevant for search engines when it comes to Google rankings. Search engines derive the importance based on the number of links to a specific page on your website. This means that important pages have many links and less important pages have only a few internal links.
Avoid mistakes
Google prioritizes pages without errors. Clean, fast and informative content comes out on top. For this reason, it is important to keep the website free of errors and to optimize it as well as possible. Various tools help you to analyze your own site and see where there is potential for improvement.
The following aspects are important:
- Meta description and meta title
- Speed of the website or Core Web Vitals
- Responsive web design or a good display on mobile devices
- URL structure
- SSL encryption
Stay active
Website visitors rely on up-to-date information, and so does Google. It is important to always stay active and post new, active content. Outdated content is more likely to cause visitors to quickly leave the website. For this reason, we advise you to publish new content at regular intervals and to link it to each other. This will show search engines and visitors that you are still an expert in the respective website area.
The perfect performance
Performance is also very important. Someone who is looking for good content on the Internet naturally does not want to wait long for a website to load. Speed is not only important for visitors, but also for search engines. Don’t just rely on fast hosting, but also on fast-loading images. Some therefore use fewer images.
Tip: Adjust the image size, use browser caching and also remove resources that block rendering.
Content, content, content
Most website operators know the saying “content is king” and that’s exactly how it is. Only websites that provide suitable content will be found on Google. In order to create good content, it is helpful to orientate yourself towards the competition, carry out professional keyword research and create professional search engine optimized texts with added value for the reader. This will also gradually improve your Google ranking.
Image optimization
Images are a must on websites and also play a very important role in search engine optimization. Incidentally, images can be easily adapted.
Example: Change file name-> Each image has a name that can be changed. We recommend that you use a short image description containing the respective keyword as the alt text.
Use of tables, lists and co.
Website content should always be well structured. Tables, bulleted lists and lists are particularly suitable for this. This allows you to break up the content for readers.
Important factors at a glance:
- Publish only high-quality content
- Do not create worthless subpages
- Set internal links
- Optimize or adjust images
- Tidy up at regular intervals
Can an SEO agency help me with my ranking?
If you are not sufficiently familiar with SEO, but still want to be successful with your website, we at sandbox.one-line.ch are the perfect contact. An SEO agency can support you in the development and subsequent optimization of your website. In addition, the SEO agency usually has the different, but very useful and important tools that are used for the optimization of a website and therefore also entail costs. Let yourself be inspired by a professional SEO agency and learn in many areas of website design and content optimization.
