Over the past decade, online retail in Switzerland has recorded hgih double-digit sales growth. More and more consumers are opting to order goods online – whether clothing, home electronics or toys. There is no end in sight to this steady increase. This is because consumers benefit from permanent opening hours, convenient delivery services and a wide range of goods compared to bricks-and-mortar retailers
If you also sell your products online, this interest means an expanded customer base. A the same time, however, you are faced with both high competitive pressure and increasing customer demands. A professional website lays the foundation for your future commercial success. Experienced e-commerce agencies such as ONELINE from Zug will support you in the creation, realization, implementation and adaptation of your online shop. This allows you to face the growing competition with confidence and profit from the increasing demand for online offers.
What distinguishes a good e-commerce agency?
It’s not just the number of competitors that is high, but also the selection of e-commerce agencies for Swiss companies. You can recognize high-quality providers not only by key services such as technological and design expertise or strategic thinking. They also design individual marketing concepts, implement sales-promoting tools or increase your brand awarness via social media channels. All this while taking your corporate culture and maximum target group orientation into account. For an appealing, unique online shopping experience.
What services should an e-commerce agency offer?
Despite all the differences in detail, an e-commerce agency will generally offer you identical core functions. But you should ask for more than just the creation of a user-friendly, structured online store. Pay attention to
- Comprehensible, comprehensive advice
- innovative solution proposals in line with your needs and goals
- knowledge of current store systems
- creative, modern web design
- customized marketing strategies
- individual content creation and search engine optimization
- technological adaptability, continuous support
- transparent communication from the initial idea to successful sales
Process: from the strategy to the launch of an online shop
Collaborations with e-commerce agencies generally follow an identical pattern – for both new and modernized websites.
- You get to know each other personally during an initial consultation. The specialists will analyze the initial situation based on your ideas. Together, you will discuss initial solutions and possible approaches and clarify open questions.
- The subsequent concept includes detailed explanations of the content and design of your future online store. It includes efficient resource planning as well as plans for the financial and time-related scope of the project.
- Approval is followed by the mplementation phase. Particular attention is paid here to managing all the necessary technological and content-related steps. The specialists always ensure the quality and progress of their work.
- The susequent launch marks the activitation of the finished project: at the same time, an individually designed marketing campaign informs your target group about your new online shop.
- If you wish, you can arrange long-term support from your e-commerce agency. This means you can be sure of updates to changing market situations at any time and guarantee your customers smooth operating functions.
How do you find the right e-commerce agency?
A step-by-step approach will help you in your search for the right e-commerce agency.
- Determine your needs: Who do you want to reach with your online store? When do you want your website to go live? Should your e-commerce agency know your industry in detail, do you want to use a specific plattform? Also consider whether you would like support with your marketing activities or content creation in addition to the creation of a professional web store.
- Calculate your budget: Depending on the agency, various contract models are available to you. With the fixed-price model, you receive clearly defined services for a fixed amount; alternatively, your e-commerce agency charges for the services it actually provides in hours. In individual cases, you can also agree a performance-basel model with pro rata remuneration for achieving set targets.
- Collect reviews: You can find references to successful projects on the agency’s own website, reviews from customers in online review forums. Recommendations from friends or work colleagues or stores of other online retailers also provide helpful information about individual e-commerce agencies in Switzerland.
- Conduct introductory meetins: Arrange consultations and ask all relevant questions for a future collaboration. Are you satisfied with the experience and know-how of those present, with the transparency of the initial offers? Are your wishes heard, are the explanations understandable, do you have a personal contact person?
Aftera detailed comparison of selected e-commerce agencies, you make your decision. Make sure you also take your gut feeling into account – especially if you are looking for a long-term partnership. And remember that only a combination of many different aspects will bring you the success you are hoping for. Technical expertise is not the only decisive factor. But also compatibility with your corporate values. The consideration of sustainability. The desire to create tailor-made, unique concepts.
With ONELINE, you are choosing a reliable long-term partner in digital commerce. Every single employee at the Zug-based agency has specialist knowledge in individual areas. Together, the creative, performance-oriented team covers all aspects of online marketing. Knows local conditions as well as international trends. They are full of passion, never shy away from a challenge and will certainly help you to increase your sales with a professional online store.
