Scaling: What does the term mean in the corporate context?
Company scalining is one of the most important tasks in the company. It aims to increase production capacity, increase revenues, and increase employee numbers. The increase in market presence is directly related to the company’s digital strategy. In this regard, it is advisable to cooperate with an experienced online marketing agency.
Successful scaling first requires a scalable system. This system can then be combined with an individual concept. This makes it possible to standardize the existing requirements and adapt the processes in a target-oriented manner.
Scaling a company requires a detailed look at all processes, business activities as well as business structures. Therefore, it is not only necessary to initiate a marketing analysis in this context but also to plan all relevant measures. The areas of web development, SEO, and online or content marketing are particularly important, as they actively contribute to the scaling of the company.
Good to know: Successful scaling is time-consuming and requires extensive specialist know-how. Together with a B2B online marketing agency, it is much easier to implement the desired degree of scaling in a promising way.
Characteristics of business models with high scalability
Scaling one’s own business is an immense challenge for many entrepreneurs. Cooperation with an online marketing agency like ONELINE facilitates this project. However, for an online marketing agency to successfully support the company, the business model must be fundamentally scalable. The following characteristics distinguish scalable business models:
- The company can operate independently of a predefined physical capacity limit.
- Profits can be generated detached from growing material and manufacturing costs. In this context, digital products are among the most important tools, as they only incur one-time costs.
- For an advertising agency, scalable business models are those that enable the necessary distribution channels. This ensures that the product price is allowed to remain low, as sales are extremely high in contrast.
- For it to be profitable to scale a business, it should be possible to automate the most important processes. This automation ensures that product sales and immediate working time can be detached from each other.
- Scalable companies succeed in keeping necessary fixed expenses as low as possible.
So, in summary, for an online marketing agency to help companies scale, minimal fixed costs with low production costs are the basic requirement.
7 Steps to Scaling Business: Tips from an Online Marketing Agency
Once the scalability of a company has been established, cooperation with an online marketing agency is the next logical step. This is because the experts at a digital marketing agency support their partners in the necessary restructuring. The following seven steps are the basis for successful scaling in cooperation with an online marketing agency.
Step 1: Check the optics in the context of scalability
For successful scaling, the company must first take care of adapting the corporate processes. Alternatively, this task can of course also be taken over by the online marketing agency commissioned for this purpose. Nevertheless, it can make sense to re-examine the visual message of existing design elements in this context. This includes existing media, integrated graphics, layout, and web design. Even illustrations and logos should be re-examined by companies. Finally, scaling aims to address a significantly larger audience. Professionalism, aesthetics, and a certain recognition effect are essential in this endeavor.
Step 2: Adapt the mindset to the future goal
Just as important as excellent search engine optimization and an appealing web design is the mindset at hand. Here, companies should try to consider scaling in advance when making decisions. Overcoming this mental hurdle is not always easy, but it is much more promising. The reason for this is that a larger corporate context requires a completely new way of thinking and acting.
Step 3: Review internal processes
The positioning of a company contributes significantly to its scalability. Here, standardized workflows and the replicability of processes also play a decisive role. Combined, these three factors influence the possible sales figures.
Step 4: Determine the customer value
For companies, it is particularly interesting to know how high the margin is that a customer usually brings in. This is because the profit per customer influences the required sales figures. This direct correlation is crucial for scalability.
Step 5: Automation
Regardless of whether companies decide to work with an online marketing agency or not, automation along the entire customer journey is an important step toward success. These measures mean that companies have more time to focus on other aspects.
Step 6: Knowledge transfer
The regular exchange with other people helps companies to master scaling. These people must be in the same or a comparable situation. For a better learning effect, it can also be such groups of people who have already mastered company scaling. By the way, regular exchange with an online marketing agency like ONELINE is also beneficial. The professionals know their way around the market and support numerous companies in this endeavor year after year.
Step 7: Outsource tasks
For the best possible scaling, it is necessary to delegate a large part of the tasks. The reason for this is that companies otherwise severely limit their growth opportunities. Processes can be outsourced, for example, through process automation or by passing them on to other employees.
Scaling business – even easier, with the support of a B2B online marketing agency
For companies to scale, a well-thought-out strategy is required. As an experienced online marketing agency in Switzerland, ONELINE helps its partners skillfully implement such a corporate strategy.
Among the most important services in the context of scaling are programming and web design. Through a contemporary implementation, both enable a high degree of automation. Equally important, however, are other topics such as
- a professional search engine optimization (SEO)
- lead generation
- … and a targeted online marketing strategy to reach new target groups.
We at ONELINE are happy to provide our partners with advice and support in optimizing their marketing measures. As a renowned online marketing agency for Zurich and the surrounding area, we know what matters when it comes to scaling companies.
